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UNICEF's corporate partnerships

H&M and the H&M Foundation

H&M has partnered with UNICEF on programmes supporting children’s rights since 2004


Since 2014 UNICEF also partners with the H&M Foundation, a non-profit global foundation initiated by H&M complementing H&M’s sustainability work

The mission of the H&M Foundation is to contribute to positive long-term change for people and communities, where H&M operates. The H&M Foundation is engaged in three focus areas; Education, Clean Water and Strengthening Women. The Foundation is funded by the Stefan Persson family, founders and the main owners of H&M.

The partnership with UNICEF within the focus area education. Since 2014, the H&M Foundation supports UNICEF with SEK60 million (about US$9 million) over a three-year period. This grant enables UNICEF to provide the most vulnerable and excluded children with the best possible start in life.

© UNICEF/NYHQ2009-1243/Pirozzi

Education and early childhood development - Giving children best possible start in life

Learning begins in early childhood. The first few years of children's lives lay the foundation for their ability to succeed in life. Physical health as well as social and learning abilities are set. Development of the brain is rapid during the first eight years, and when properly nurtured, can unleash great potential in each and every child. It is a period of great opportunity, but also one of great vulnerability for children. Data indicates that more than 200 million children under the age of 5 are failing to attain their full potential because of poverty, poor health, a lack of adequate nutrition and care, and limited opportunities to learn. This can affect a child’s potential for the remainder of its life.

Children, who receive early childhood care and education, are more likely to learn, stay in school and graduate from school. This in turn leads to greater social and economic potential later in life, which has huge effects on society and on economic and social development. By giving them a chance to thrive, not just survive, children could also contribute to breaking the cycle of poverty. Still, not many donors or governments realize the potential of Early Childhood Development and Education. And even fewer prioritize funding it.

This is why the H&M Foundation wants to contribute to filling that gap. Increasing access to quality early childhood development programmes is a smart investment not just for the individual child, but for the society as a whole.

According to Pia Britto, Senior Adviser on Early Childhood Development at UNICEF: “The H&M Foundation, Champion for Early Childhood Development, is truly committed to supporting programmes and policies to build a better future for children and make sure that they not only survive their early years, but thrive in them."

The programme supported by the H&M Foundation is a global effort that includes three key focus areas:
• More than 73,600 children will benefit from early childhood development programmes supported through this partnership.
• Three National Development Agendas have included Early Childhood Development, and are supported by national budgetary resources.
• The first-ever Global Report on Early Childhood Development highlighting key early development indicators will be released and help shift global perceptions of the importance of early childhood development.


Until October 2016, 62 000 children have benefited from early childhood development and education programmes from the joint global partnership.

The case for investing in early childhood development is clear. It has a multiplier effect with benefits not only for later health, learning, and well-being of the child, but can break the cycle of poverty, creating more productive, peaceful and equal societies”, said Charlotte Brunnström, Program Manager for Education at the H&M Foundation. ”We look forward to working with UNICEF to reach even more boys and girls with  early development and learning opportunities as every child deserves a fair start in life.”

To view a film highlighting the results click here

To view the H&M Foundation make a difference site click here

Supporting vulnerable children in Bangladesh

In 2012, H&M made its largest donation to community investment of US$8 million for a programme in Bangladesh that aims to protect children’s rights by providing access to education. This donation is now managed by the H&M Foundation. The programme targets 40,000 children between 3 and 14 years old with the objective to improve access to quality early learning, pre-primary and basic primary education, basic life skills and social protection services.



UNI_FORM campaign

In October 2016, UNICEF and H&M Foundation launched the UNI_FORM campaign, to highlight the importance of early childhood development. A digital and interactive jacket was created as a symbol for every child’s right to get the best start in life and as a tool for parents to engage in early learning activities with their children.

The digital jacket provides innovative, age-appropriate play ideas that can help stimulate brain development during early childhood. It also shows parents and caregivers the critical importance of nourishing a young child’s brain. The jacket reveals different cognitive games that feed the brain, as it evolves with the child´s age. It also shows parents and caregivers the critical importance of nourishing a young child’s brain.  The games are tailored for each age based on UNICEF's research on Early Childhood Development.

During the earliest moments of life, children’s experiences have the power to shape the development of their brains as much as their DNA, as neural connections take place at a once-in-a lifetime speed of up to 1,000 per second, forming their cognitive, social and emotional development. This is why it is so important to focus at the early years, as this will shape the rest of a child’s life.

"Early childhood presents a window of opportunity that define a child’s future. By using UNI_FORM as a symbol, we want to raise awareness around the fact that children who are stimulated in their early years learn more effectively at school, and as adults they can have a higher earning power and be of better health than children that don’t have these early opportunities”, said Diana Amini, Global Manager of H&M Foundation.

To view the UNI_Form site click here

To view a short film on this campaign click here


2015 Global Holiday Campaign

During 2015 holiday season H&M customers worldwide were invited to make a difference! From November 5th to December 31st 2015, every time a customer bought an H&M gift card in all of the participating stores globally, the H&M Foundation donated 5% of the total gift card amount to UNICEF. A total of €4.9 million was raised for UNICEF in a few weeks. This donation will benefit 480,000 children, aged 5-14 in Myanmar. The children will get increased access to school and improved quality of education.

We are truly excited to be able to support UNICEF in their work to provide improved access to school and quality education for 480,000 marginalized children in Myanmar”, says Diana Amini, Global Manager of H&M Foundation.

The supported programme includes children in formal schooling as well as children living in camps for internally displaced people. Out of school children will also benefit through non-formal education initiatives. UNICEF will work on multiple levels to influence changes in policy, in education management and in schools and communities. Children, parents, teachers, head masters and policy makers will be involved in creating better education for children in Myanmar.



About the partnership with H&M

H&M is committed to protecting children’s rights and has partnered with UNICEF on programmes supporting children since 2004. The aim is to use H&M's scale to bring about systemic change to the industry and across the value chain.

H&M has contributed over US$ 19 million, with funds being invested in areas such as girls' education, HIV/AIDS prevention, water and sanitation, and child protection in Bangladesh, Cambodia, China, India, Madagascar, and Uzbekistan. H&M has also contributed to UNICEF’s disaster relief work on several occasions, such as for the tsunami emergency, the floods in Pakistan, the Haiti earthquake, the drought in the Horn of Africa, and for the ongoing Syria emergency.

In 2009, H&M made a donation of US$ 4.5 million to support a five-year programme in India that aims to improve access to quality education and healthcare services, and ensure that all children between the ages of 6 and 14 are in school. More than 1.7 million children have been reached in southern India through this programme supported by H&M.

Since 2012, H&M, alongside other Swedish business leaders, has been involved in a pilot initiative led by UNICEF that aims to help companies understand and assess their impact on children’s rights. This initiative follows the official release in 2012 by UNICEF, the Global Compact and Save the Children of the Children’s Rights and Business Principles, the first comprehensive set of global standards for child-friendly business practices setting out the actions that companies should incorporate to respect and support children's rights.


H&M has carried out several fundraising activities over the years.  An exclusive baby collection has been launched and sold online, and 10 per cent of the purchase price was donated to UNICEF’s vaccination programme. Twenty-five per cent of the purchase price of the All For Children Collection, sold in all H&M markets, was invested in an early childhood development and education programme in Ethiopia. A jubilee book has also been released, and part of the income was donated to UNICEF’s work against child marriage in India.
Facts about H&M

Founded in Sweden in 1947, H&M is today one of the world’s leading fashion companies. The entire H&M group has around 4,100 stores in 64 markets, including franchise markets, employing around 148,000 people.



H&M Conscious Foundation website

Visit here

Investing in children's early education & development

A film by the Foundation in support of UNICEF. Watch here

UNICEF blog on ECD

Access here

ECD programmes can break cycle of poverty

Article published in The Guardian

H&M website

Visit here

Read more about H&M sustainability work

Visit here

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