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UNICEF Corporate and Philanthropic Partnerships

Louis Vuitton


In 2016 Louis Vuitton partnered with UNICEF to support the most vulnerable children around the world. The aim of this global partnership is to raise funds for UNICEF and help support children that are exposed to conflicts, diseases, natural disasters and other situations that threaten their safety and well-being.

Helping vulnerable children in emergencies

In the four years since the launch of its international partnership with UNICEF, the United Nations Children’s Fund, Louis Vuitton has raised nearly 10 million US dollars through its global network of stores and customers to support UNICEF programmes and help the world’s most vulnerable children.

From devastating natural disasters to violent conflict and epidemics, nearly 250 million children worldwide are faced with crises that have dire humanitarian consequences. By supporting UNICEF, Louis Vuitton promises to give these vulnerable children hope for a better life.

Among the initiatives taken under this partnership, Louis Vuitton launched the Silver Lockit jewelry collection, specially designed to raise funds for UNICEF. For each Silver Lockit pendant (600 dollars) or bracelet (250 or 500 dollars) purchased, up to 200 dollars is donated to UNICEF. Inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect customers’ most precious belongings, the Silver Lockit is a symbol of protection. It was chosen as a symbol of sealing Louis Vuitton’s promise to help children in urgent need.



In the framework of this partnership, Louis Vuitton invites people to join in their promise to help children by linking pinkies with a loved one. This gesture is inspired by children themselves. When they make a promise, they take it very seriously, and they seal it with a “pinky promise”. These are promises which come straight from the heart. People are invited to make a donation and then share online their promise to help children while tagging friends and encouraging them to #MAKEAPROMISE as well. The aim is to reach out to as many people as possible, raise awareness on the most vulnerable children’s needs and UNICEF humanitarian action, and thrive to make a real difference together.

Vital support

Worldwide, Approximately half of the people who live without sanitation and safe drinking water are in countries affected by conflict. Every day, UNICEF works in 190 countries to defend children’s rights and meet their basic needs, in order to ensure that every child is safe, protected and gets an education. The funds raised by Louis Vuitton and UNICEF have helped provide emergency support to children in countries including Syria, Jordan, Bangladesh, Nepal, Mozambique, Zimbabwe and Malawi.

The Syrian crisis is one of the biggest humanitarian crises of our time. More than 6 million people have been displaced within the country and more than 5 million Syrians (including 2.5 million children) are living as refugees in Turkey, Lebanon, Jordan, Iraq and Egypt. As part of the humanitarian response to this crisis, Louis Vuitton supports UNICEF’s programmes to help Syrian refugee children. In 2018, thanks to Louis Vuitton’s support, UNICEF was able to vaccinate nearly 3.5 million children under the age of five against polio, and improve access to drinking water for some 4.6 million people.

In Cox’s Bazar, Bangladesh, the Rohingya refugee crisis continues to endanger the lives of hundreds of thousands of children and their families. In 2018, UNICEF field workers vaccinated around 1.2 million people against cholera and provided almost 350,000 Rohingya refugees with access to drinking water.

© nano pix

Louis Vuitton employees get involved on the ground

Since the partnership was launched, a group of voluntary Louis Vuitton employees have taken part in UNICEF’s emergency programmes every year, traveling as “LV for UNICEF Reporters” to see UNICEF in action. These employee volunteers witness first-hand how children’s aid programmes are run and how, thanks to the funds raised, UNICEF helps the world’s most vulnerable children. When they come home, they share their experiences with colleagues, friends and family to raise awareness of the important work being done with support from Louis Vuitton

To support UNICEF and make a donation to help the world’s most vulnerable children, visit support.unicef.org/lvforunicef

For more information on this partnership, visit louisvuitton.com/lvforunicef


Children in emergencies: Stories from the field

© UNICEF Nepal/2015/Sokol
Jamuna sings along with other children at the child-friendly space set up in the camp

In Nepal, twin sisters who survived two earthquakes try to regain their lives.

The earthquakes that struck Nepal on 25 April and 12 May of 2015 and their 380 aftershocks left a devastating effect on the Himalayan nation. Nearly 9,000 people lost their lives while 22,400 people were injured. 1.1 million children were affected by this disaster.

UNICEF has been providing vital humanitarian assistance to those who lost everything in the earthquakes through the distribution of nutrition supplements, drinking water, hygiene kits, and tarpaulins. UNICEF also launched an immunization campaign for more than 500 000 children between 6 and 59 months and set up 22 shelter homes. Besides, UNICEF has been guarantying access to school through the establishment of 1416 Temporary Learning Centers.

Jamuna was at home with her siblings and mother when the first earthquake struck Nepal, and she took control of the situation: “I told them not to worry and advised them to get out of the house as soon as the earth stopped shaking,” Jamuna recalls. When the country was hit by a second earthquake, Jamuna was at her friend’s house. “I was so afraid. I thought the house would collapse,” she says.

She remembers thinking she could die and her parents were not there. Jamuna found her mother, her twin and younger brother safe and alive, but their father was missing. “When he finally showed up, seven hours later, I felt such happiness,” she says with a smile. “That night was spent outside, in one of the city’s tent camps. “I was so afraid that I couldn’t eat or sleep,” Ganga says.  In May 2015, Ganga and Jamuna were living in a tent and they received assistance from UNICEF but Ganga wants her old life back.

Jamuna has many dreams to fulfill. “I want to write and read. I miss the past,” she says. “I heard that being a scientist is a good thing. So I want to study hard and do that in the future.”


© UNICEF South Sudan/2015/Santo
4 year old Thomas

SOUTH SUDAN Cholera Outbreak – bringing hope to mothers in South Sudan

The future for a generation of children in South Sudan is being stolen by the two year-long conflict in the country, which has driven hundreds of thousands of children from their homes, schools and communities. 1, 66 million people have been forcibly displaced inside the country since December 2013 including 887,681 children under 18 year-old. These children are subjected to violence, malnutrition and disease: over 1,800 cases of cholera in Juba and Bor have occurred since May 2015.

To prevent a growing epidemic, UNICEF launched a multi-sectoral cholera prevention and response campaign as soon as the first case was declared.

When Thomas, Tabita Juma’s only son, 4 years old, became sick with cholera she was so distraught that she almost lost all hope. Thomas had little defense against the cholera outbreak that came to his village near Torit because of poor hygiene practices and drinking dirty water. But after UNICEF’s social mobilizers came to their area with lifesaving information on treatment, Tabita quickly brought her son to the nearest cholera treatment centre where he fully recovered.

Now Tabita is determined not to let cholera affect her son in the future and has turned to UNICEF for guidance. Our team has explained to her the preventive steps to protect herself and her family from the disease including systematic hand washing with soap before handling food or safe preparation and conservation of food. They have given her soap and aqua tablets to help her access safe water easily and Tabita has changed her ways: while she used to collect water from a seasonal stream beside their home, she now walks 4km every day to get clean water from the nearest treatment point.



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