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UNICEF Corporate and Philanthropic Partnerships

Pampers and UNICEF mark the impact of a 10-Year Public-Private Partnership at the World Economic Forum in Davos

Organizations reveal how the design of the partnership has evolved to meet the expectations of millennial parents

DAVOS, 21 January 2016 – At this year’s World Economic Forum Annual Meeting, Pampers® and UNICEF will bring together leading experts to discuss the lasting impact of their decade-long collaboration to protect mothers and their babies from maternal and newborn tetanus (MNT).

To date, this globally recognized public-private partnership has helped eliminate MNT in 17 countries*, saving the lives of an estimated 500,000 newborns and protecting 100 million women and their babies from the deadly disease. In a panel discussion at the Annual Meeting, Pampers and UNICEF will share for the first time how the ‘1 pack = 1 vaccine’ initiative has evolved over time to remain relevant to a new generation of parents.

“The longevity and lasting impact of the Pampers–UNICEF partnership is nothing short of extraordinary,” said Gary Coombe, P&G President Europe. “We have been able to remain committed to the simplicity of the 1 pack = 1 vaccine mechanic while understanding the changing needs and expectations of parents, and evolving the partnership communication to continuously create meaningful engagement. We will continue to adapt and evolve, as we remain in partnership with UNICEF to help protect the world’s babies against this deadly disease.”

The 1 pack = 1 vaccine campaign combines two components that have contributed to defeating a disease such as maternal and newborn tetanus: raising funds and raising awareness about the disease. Although much has already been achieved, there is more work to be done, as MNT still threatens the lives of 71 million women and their newborns.

“The partnership between Pampers and UNICEF has resulted in greater awareness around the world of maternal and newborn tetanus and has made a genuine difference in the lives of millions,” said Gérard Bocquenet, Director, Private Fundraising and Partnerships, UNICEF. “Eliminating the disease in the remaining 21 countries will require even more commitment and investment, but it must – and can – be done.”

The panel discussion will be hosted by Sir Martin Sorrell, Chief Executive Officer of WPP. “We live in an era when purpose is core to brands – that is to say doing good is good for business, if you are in business for the long term. You must aim to motivate all stakeholders. At this time there is also a renewed importance for public-private partnerships. We are very proud to be associated with the Pampers – UNICEF 1 pack = 1 vaccine campaign and applaud the lasting and meaningful impact of this partnership.”

Maria Bartiromo, Anchor and Global Markets Editor, FOX, will serve as moderator of the discussion.


Notes to editors:

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II® and Vicks®. The P&G community includes operations in approximately 70 countries worldwide. Visit http://www.pg.co.uk/ for the latest news and information about P&G and its brands.
UNICEF Pledge Donations
All parents want their children to be secure, well nourished, educated and healthy. Through your support, you are helping children that need it most, but there are many more who are vulnerable and urgently in need. By becoming a monthly donor to UNICEF, you can join thousands of other parents who donate every month to improve the lives of vulnerable children. Visit www.supportunicef.org/Pampers to see the difference that you can make.
About MNT
The true extent of the maternal and neonatal tetanus death toll is not fully known, since the population at the highest risk of contracting the disease tends to live in rural areas with little or no access to health-care services or education.
Tetanus is caused by bacteria that live in soil. Newborns are often infected as a result of unhygienic birth practices, such as cutting the umbilical cord with an un-sterile instrument or handling it with dirty hands. Once contracted, there is no real cure, with up to 70 per cent of babies that receive no treatment dying in the first month.
MNT can be prevented through simple injections given to pregnant women and women of a child-bearing age, to protect both a woman and her unborn child during this vulnerable period. Following administration of the tetanus vaccine to a pregnant mother, the antibodies pass across the placenta to her foetus.
The World Health Organization and UNICEF recommend three doses of the tetanus vaccine to ensure long-lasting immunity. After two doses, a woman who is vaccinated before she gives birth will be protected against the disease for three years. After three doses she will be protected for five years, and in both cases, will share her protection with her baby for the first two months of life.

UNICEF is the world’s leading organization for children, promoting the rights and well-being of every child, in everything it does. Together with its partners, UNICEF works in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF, visit www.unicef.org.
The United Kingdom Committee for UNICEF raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity, it raises funds through donations from individuals, organizations and companies, and lobbies and campaigns to keep children safe. The UK Committee also runs programmes in schools and hospitals and with local authorities in the United Kingdom. For more information, visit http://www.unicef.org.uk/.

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For further information, interviews or photographs, please contact:
Tania Dhakhwa, UNICEF Geneva, Tel: +41 22 909 5243, tdhakhwa@unicef.org




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