ABU CASBAA UNICEF Child Rights Award 2005

A call to broadcasters

The ABU and CASBAA are now calling on Asia Pacific broadcasters and producers for entries for the ABU CASBAA UNICEF Child Rights Award 2005.

The Award is made each year to the best television programming on children’s rights produced in the Asia-Pacific region. It recognizes the efforts of broadcasters in pursuing both the production of top quality children’s programming and better news coverage of children’s programming and better news coverage of children’s issues. There is one category and one winner.

Programs both for children and about children are eligible and can cover any child rights’ issue. Entries can include documentaries that detail the plight of children, dramas that help break down stereotypes and discrimination, or animation that teaches and entertains.

Entries must have been broadcast between August 2004 and August 2005, should not exceed 60 minutes in length, and must be received by 26 August 2005. The Award will be presented at the CASBAA Convention in Hong Kong on 28 October 2005. The winner will be flown to Hong Kong for the ceremony.

Television plays a significant role in shaping children’s social and emotional development. Almost 90 percent of Asian homes and children in the region watch an average of 2-5 hours of television per day, and in some countries they watch as many as 20 hours per week.

The ABU CASBAA UNICEF Child Rights Award was launched in 2001 to recognize the efforts of broadcasters in pursuing both the production of top quality children’s programming and better news coverage of children’s issues. The ABU CASBAA UNICEF Child Rights Award has proved to be a tremendous success, last year attracting over 40 entries from 22 broadcasters in 10 countries.

Past winners include:

  • 2004: Hong Kong Connection: Children In Need by Radio Television Hong Kong
  • 2003: Angels in Prison by Philippines’ GMA-7 Channel
  • 2002: Child Soldiers by Radio Television Hong Kong
  • 2001: Children Will Grow by Japan’s Mainichi Institute

A world fit for children

The Global Movement is about encouraging and inspiring every individual and every organization to invest in children by doing all they can for and with children. It is a call to change the world with children.  Broadcasters have a major role to play in helping our children reach these aspirations and in promoting a ‘World Fit for Children’. By signing the Declaration of the Asia-Pacific Television Forum on Children and Youth in February 2001, more than 120 regional broadcasters responded to the call from Nelson Mandela and Graca Machel to join the Global Movement for Children.

Rights of the child

The Convention on the Rights of the Child, agreed to by world leaders in 1989, is the most widely ratified human rights convention of all time. It acknowledges that children require special care and protection. The Convention spells out the basic human rights that apply, without discrimination, to children worldwide. Every child has the right to:

  • Survival
  • Develop to the fullest
  • Protection from harmful influences, abuse and exploitation
  • Participate fully in family, cultural and social life


The Asia-Pacific Broadcasting Union (ABU) is a non-profit, non-government, professional association of broadcasting organizations, formed in 1964 to facilitate the development of broadcasting in the Asia-Pacific region and to organize co-operative activities amongst its members. It currently has over 140 members in 56 countries, with its broadcaster members reaching a potential audience of about 3 billion people. It is actively involved in all aspects of broadcasting and runs projects that support child rights, such as the ABU Children’s TV Programme Item Exchange.


For nearly 60 years UNICEF has been the world’s leader for children, working on the ground in 157 countries and one territory to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of  vaccines for poor countries, UNICEF supports child health and nutrition, quality basic education for all boys and girls, access to clean water and sanitation, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of governments, businesses, foundations and individuals.


The Cable & Satellite Broadcasting Association of Asia is an industry-based advocacy group dedicated to the promotion of multi-channel television via cable, satellite, broadband and wireless video networks across the Asia-Pacific. CASBAA represents some 120 Asia-based corporations, which in turn serve more than 3 billion people.