|© UNICEF 2004|
|UNICEF Executive Director Carol Bellamy and young participants at the 4th World Summit on Media for Children and Adolescents|
UNICEF Executive Director Carol Bellamy issued a challenge to the world's mass media to harness their power for the good of all children as part of her keynote address at the opening of the 4th World Summit on Media for Children and Adolescents, being held this week (19-23 April) in Rio de Janeiro, Brazil.
Bellamy called on participants “not only to celebrate the many examples we have of excellence in programming for children, but also to find creative alternatives to media trends that are harmful to children.”
“Kids everywhere love the media,” Bellamy will tell those at the conference, “but they are demanding something more, something better than what they are getting.”
Organized by the host city’s MULTIRIO media arm and MIDIATIVA, and co-sponsored by UNICEF, the event is expected to attract some 2,000 media executives, producers, educators, researchers and journalists, as well as 150 young people from around the world who are involved in innovative media projects.
The theme of this year’s summit is ‘Media from All, Media for All.’ Participants at the summit will focus on how to best provide quality media for all children and adolescents across the globe. UNICEF will host an inter-generational dialogue on 21 April, allowing youth and broadcast executives to speak out on fresh approaches to issues that concern young people the most.
Voices of Youth
UNICEF also launched the new Voices of Youth (VOY) website, upgraded and redesigned with new interactive features on 19 April at the International Forum for Adolescents, which is taking place in conjunction with the summit. By providing a well-functioning and inviting space for both young people and adults, VOY offers a safe space for children and adolescents, in both developing and developed countries, to collaborate, partner and discuss issues impacting them and their communities.
The International Forum for Adolescents will host 150 teens from around the world where they will exchange ideas and experiences, and how media plays a part in each of their diverse communities. UNICEF helped to select 30 forum participants from UNICEF-assisted projects in Africa, Asia, the Middle East and Latin America.
World Summit on Media and Children and Adolescents
The World Summit on Media for Children and Adolescents is an initiative of the World Summit on Media for Children Foundation, an organization started in 1995 in Melbourne. This international forum focuses on creating discussions and polices on quality of media produced for children and adolscents around the world.
View video report
UNICEF challenges global media: 'Harness your power for the world's children'
UNICEF launches new Voices of Youth website