Argentine youths win ‘Make a Difference!’ one-minute video contest

© UNICEF/2007/Markisz
Argentine youth producer Santiago Fokuma and his video instructor Aldana Loiseau hold the award plaque at a ceremony in New York for winners of the Media Magic ‘Make a Difference!’ video contest.

By Kimberly Baker

NEW YORK, USA, 18 June 2007 – UNICEF congratulated youth filmmakers sponsored by Argentina’s Fundación Kine Cultural y Educativa for their winning one-minute video, ‘Bebe – más allá de la niñez’, in the second annual Media Magic Make a Difference! one-minute video contest.

The video was made during a workshop in Humahuaca, in Argentina’s Jujuy Province. It was among more than 100 entries submitted to this year’s competition by young people around the world.

As part of the top prize, one of the winning video’s producers, Santiago Fokuma, 16, was flown to New York to receive the award in person at the annual PROMAX/BDA conference, an international gathering of marketers and broadcasters. The award presentation took place during the conference’s World Gold event, where the winning video was played for a packed house of almost 500 industry leaders.

UNICEF also held a breakfast ceremony in the winners’ honor, presenting an award plaque to Santiago and his video instructor Aldana Loiseau, one of the coordinators of the Argentine workshops. At the presentation, Ms. Loiseau spoke about the importance of bringing media opportunities to remote areas and making a difference in children’s lives.

© UNICEF/2007/Chinellato
Children interview each other during a video workshop in Humahuaca, Jujuy Province, Argentina.

Competition challenges youths

The video competition was open to anyone under the age of 25 anywhere in the world. In honour of the fifth anniversary of the 2002 UN Special Session on Children, UNICEF asked contestants to look at the four priorities of ‘Building a World Fit for Children’, the session’s adopted agenda, including:

  • Promoting healthy lives
  • Providing quality education
  • Protecting children against abuse, exploitation and violence
  • Combating HIV/AIDS.

Young filmmakers were challenged to consider whether these goals have been achieved in their communities; examine problems that still exist where they live; suggest ways to resolve the problems; and present ideas on attaining ‘a world fit for children’.

“It’s great to see so many young people not only expressing themselves creatively but also interested in the issue of children’s rights,” said UNICEF Children’s Broadcasting Initiatives Executive Producer Karen Cirillo.

Winning entry focuses on teenagers

Argentina’s ‘Bebe – más allá de la niñez’ stood out to the Make a Difference! youth and adult judges for its creativity and artistic expression, and for addressing the contest’s theme.

Asked about the inspiration for the video, Ms. Loiseau explained: “In northern Argentina, adults take care of the basic needs of children, but when the children become teenagers, adults think that their job is finished, and the youth are forgotten.” ‘Bebe’ brings attention to this problem and highlights the critical need to protect youth beyond their childhood.

The video will be made available for broadcast around the world on the next annual International Children’s Day of Broadcasting (9 December 2007). It is also being vodcast by UNICEF and featured on the Voices of Youth website.


PROMAX/BDA is a global non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. For further information, please visit http://www.promax.tv.




Watch the winning video from the Make a Difference! contest, 'Bebe – más allá de la niñez'.
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