We’re building a new UNICEF.org.
As we swap out old for new, pages will be in transition. Thanks for your patience – please keep coming back to see the improvements.

FIFA Women’s World Cup China 2007

Goals for Girls!

© Courtesy Leonardo Ricagni

Football is the world’s most popular sport and China is the world’s most populous country, home to 20 per cent of the world’s women and girls. The FIFA Women’s World Cup China 2007 promises to be one of the biggest sporting events of the year.

At the September 2007 matches in China, UNICEF and its partner FIFA – the world governing body of professional football – are taking advantage of the sport’s global appeal to talk about gender equality and women’s empowerment. And girls’ education, especially in child-friendly schools that address the needs of the whole child, is key to achieving these goals.

The FIFA Women’s World Cup China 2007 is more than simply fun and games. Football really can help build a world that is fairer and more equitable for girls and can help ensure their right to play. UNICEF has found that the game is an excellent way to provide girls with role models, as well as opportunities to enjoy the sense of achievement that comes with success in sport and challenge gender stereotypes.

Those messages are being conveyed through various joint communication activities by UNICEF and FIFA. Notably, a series of multilingual public service announcements called ‘Goals for Girls!’ shows the links between girls playing in their own communities and the stars who make it to the top.

The PSAs carry the central message that through sport – and education – any girl can achieve what those stars have achieved.

About the campaign

‘Nu’ is a single Chinese character that represents ‘female’, the heart of UNICEF-FIFA’s joint global communication campaign for the FIFA Women’s World Cup China 2007.

The design of the logo characterizes a female figure in motion, running, dancing, moving forward.

While ‘Goals for Girls!’ is the campaign’s global title, the title in China will be ‘Equality Creates Opportunities’, a slogan that has greater resonance with local audiences.

The UNICEF Goals for Girls! campaign at the FIFA Women’s World Cup China 2007 is independent of the Goals for Girls programme of DC Soccer, which aims to help girls achieve their full potential through the medium of soccer. You are invited to learn more about that programme by visiting www.goalsforgirls.org.

Many thanks to DC Soccer for its cooperation in regard to use of the Goals for Girls name.



UNGEI website

The site of the United Nations Girls' Education Initiative
UNGEI banner
New enhanced search

UNICEF - FIFA - Unite for Peace