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UNICEF Bulgaria joins the “Violence against Children” campaign to “Make the Invisible Visible”

SOFIA, 6 March 2014 - UNICEF Bulgaria has joined the global efforts to “Make the Invisible Visible”, and to stop violence against children. 

At the launching press conference of the initiative in Sofia, Mrs. Kristalina Georgieva – European Commissioner for International Cooperation, Humanitarian Aid and Crisis Response, Mrs. Eva Jecheva – Chairman of State Agency for Child Protection in Bulgaria, and Mrs. Tanja Radocaj, Representative of UNICEF in Bulgaria raised their voice and hands against the violence.    

“Since much of the violence is hidden from the public view, and since it is tolerated all too often, the numbers do not reflect the true magnitude of the problem. In fact, once society becomes more sensitive and less tolerant of violence, the numbers may appear to go up. This is not because there is more violence, but because there is more readiness to stop it, by individuals and institutions,” Mrs. Tanja Radocaj, Representative of UNICEF in Bulgaria, said at the press conference.    

“This campaign should provoke our society and everyone who perceives violence as a tradition. The most important thing is to work with the children, to hear what they have to say, and to take into consideration their suggestions for preventing violence. Let`s hear the children’s voice,” Mrs. Eva Jecheva, Chairman of the State Child Protection Agency, stated in turn.

The media campaign started with the UNICEF global video featuring Mrs. Georgieva as the leading ambassador of the initiative in Bulgaria. “I work with UNICEF and together we are helping many children all over the world to survive, and get access to education and health care. I would like to use this opportunity to support the children in Bulgaria…Just because you can’t see violence, that doesn’t mean it isn’t there! Let’s “Make the Invisible Visible”, and stop violence against children,” declared the European Commissioner at the press conference before 22 leading media outlets present there.

“Now, more than ever, is the time to speak up and act against violence. Together. When, if not now? And who, if not us?” urged at the end of the conference Mrs. Radocaj, Representative of UNICEF in Bulgaria.

Almost 20 TV channels and over 40 websites will roll out the campaign pro bono for one month.



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