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Art and music to raise awareness of danger of drugs among young people in Georgia

TBILISI, 29 March 2014 - The art installation and a live music performance with participation of popular groups was held in the Artarea exhibition hall to raise awareness among young people about the importance of a healthy lifestyle and the dangers of drug use.

The cultural event was organized within the yearlong anti-drug information campaign called “Be Real” that has been implemented by UNICEF in partnership with the NGO “Public Union Bemoni” and supported by the Bureau of International Narcotics and Law Enforcement (INL) of the Embassy of the United States of America in Georgia. 

Within the framework of the campaign the information materials and the public service announcements have been produced and disseminated; quantitative study among adolescents and youth on their behaviour, needs, attitude and knowledge about drug abuse was undertaken; the telephone information/counseling line for youth has been set up and public information events have been organized. In addition, 65 young people from different universities and 60 peer educators from Rustavi, Telavi, Tbilisi, Batumi and Zugdidi were trained to inform and encourage other youth  to adopt healthier lifestyle choices, particularly in relation to the drug use related behaviors. The trained young people will organize information meetings for peers in their schools.

An estimated number of Injecting Drug Users (IDU) in Georgia increased from 40,000 in 2009 to 45,000 in 2012. Median age of non-injection drug use initiation in Georgia is 15-16 years, for first drug injection - 18-20 years. In Georgia 20 per cent for all students have tried illicit drugs at least once during their lifetime (33 per cent of the boys and 8 per cent of the girls). Injecting drugs carries a high risk of infection with blood borne viruses such as HIV, hepatitis C and hepatitis B.

More information also on the campaign website and the campaign Facebook page

For more information, please contact: 

Lela Tavzarashvili
Public Union Bemoni
Tel: 218 60 61; 218 60 60; 599 53 28 03

Maya Kurtsikidze
Communication Officer UNICEF Georgia
Tel: (995 32) 2 23 23 88, 2 25 11 30
Cell: (995 599) 53 30 71





UNICEF Georgia

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