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UNICEF Belarus National Ambassador Max Mirnyi asserts: ‘Being Fit Is Easy!’

MINSK, Belarus 24 July 2012 – Billboards featuring Max Mirnyi, UNICEF Belarus National Ambassador, were placed in the streets of the capital of Belarus.

UNICEF Belarus

These billboards provide youth with hits how to use urban environment for daily exercises: jogging in parks and at the city stairs, do abdominal crunches at benches and bars available at school stadiums and in the yards.

This is the first stage of a comprehensive awareness campaign ‘Being Fit Is Easy’ implemented by UNICEF Belarus Country Office and the Ministry of Education of the Republic of Belarus.

Yuri Oksamitniy, UNICEF Representative in Belarus states: ‘The objective of the campaign is to provide adolescents and youth with simple and easily available tools for doing sports: tools that demand no sophisticated equipment, professional settings and financial expenditures. It is important to motivate young people to exercise systematically at least 3-4 times a week per 30-40 minutes. This will contribute to promotion of their health and wellbeing’.

Max Mirnyi, UNICEF Belarus National Ambassador and tennis #1 in Doubles became the leader of the campaign as he is an excellent role model being a successful healthy man with a large and happy family. His success story is based at his desire to be ahead of the game and at the constant urge to invest in his professional and personal enhancement. It will definitely resonate with young people.

The campaign ‘Being Fit Is Easy’ will cover 2012-2014 and will be extended by placement of billboards in 20 other cities that joined global UNICEF initiative ‘Child Friendly Cities’ and development of sets of in/outdoor exercises. Maxim Mirnyi and The National Centre for Physical Education and Sports of Students will elaborate set of exercises with account of adolescents’ needs, interests and gender peculiarities.

Video trainings will be available at the UNICEF Belarus website and disseminated among educational institutions via the Ministry of Education.

The campaign also presupposes QA sessions with Max answering questions pertaining to fitness, nutrition, training schedule, physical and personal development. The Ministry of Education expressed commitment to arrange methodological and expert support to Max to make his answers evidence based and fully competent.

UNICEF Belarus

For more information, please contact:

Julia Novichenok
Communications Officer, UNICEF Belarus
Mobile: +375 29 635 21 16
Email: or





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