UNICEF and Azersun launch a partnership: joint campaign will benefit UNICEF programme on early detection and early prevention of childhood disability in Azerbaijan
BAKU, Azerbaijan, 5 July 2012 - The United Nations Children’s Fund (UNICEF) and Azersun Holding have teamed up to support the Government of Azerbaijan in its efforts to reduce childhood disability in Azerbaijan.
As part of the proposed partnership, the company will put the UNICEF logo and message (early prevention and early detection of childhood disability) on the packaging of its paper products, encouraging its customers to support UNICEF. The company will make a donation to support the UNICEF programme on early detection and early prevention of childhood disability.
“UNICEF works closely with multi-national corporations and national companies all over the world to implement alliances that leverage the strengths of the corporate sector on behalf of children. It is our hope that Azersun Holding can become our long-term partner in improving of the well-being of children in the country,” said UNICEF Representative in Azerbaijan Mark Hereward.
Disability may be developmental or acquired and may arise from prenatal damage, perinatal factors, acquired neonatal and early childhood factors. The most frequently occurring type of disability in Azerbaijan is physical impairment, followed by sensory impairment and mental impairment. Most disability in Azerbaijan either originates from birth or from early childhood.
“To this end, early detection, prevention and early interventions in childhood disability are essential in uncovering possible disorders early, enabling timely socio-medical interventions. We are confident that our partnership with the Government – now supported by the private sector - will contribute to reducing childhood disability. We also hope this will encourage other corporations to engage in the cause for children’s rights,” Hereward said.
Azersun Holidng, apart from holding leadership position in the food production industry, is the producer of popular paper products, including kitchen towels, toilet paper, tissue and facial tissue.
“We believe that our cooperation with UNICEF will contribute to the wellbeing of children in Azerbaijan. Children with disabilities face many difficulties and it is also our hope that this initiative will have a positive impact on the health of many communities in the long term. We are grateful to UNICEF for inviting us to participate in this programme and we are happy to support it,” said Abdolbari Gozal, Azersun Holding Chairman of the Board.
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