Media centre


Latest news



Ethical Guidelines

Contact information


Ana Ivanovic promotes the importance of reading and education among school children

© UNICEF Serbia / 2011 / Zoran Jovanovic Maccak
Ana Ivanovic with school children in Belgrade

UNICEF Serbia National Ambassador Ana Ivanovic met with pupils from primary schools included in the “Schools without Violence“ programme

BELGRADE, Serbia, 16 September 2011 – Ana Ivanovic, world famous tennis player and UNICEF Serbia National Ambassador, today held a public class for pupils from 10 primary schools included in the “Schools without Violence” programme, promoting the importance of reading books and education. She told children which books were her favourite when she was a child and which ones impacted on her life.

“Reading habits are acquired in childhood. I vividly remember the books I read when I was a child, and many of them had a tremendous impact on my life today. I was lucky to have children’s books at home. For me, it is of great concern that even today every fifth child under five years of age in Serbia does not have a single picture book. I think this is unacceptable”, said Ana.

© UNICEF Serbia / 2011 / Zoran Jovanovic Maccak
Group photo with the tennis star.

At the end of the meeting Ana gave each pupil a book as a present and in return got promises that they would regularly read and promote reading among their peers.

Ana Ivanovic, appointed UNICEF National Ambassador in Serbia in 2007, promotes and supports the anti-bullying “Schools without Violence“ programme in primary and secondary schools. With her private donations, she has enabled 16 schools in Serbia to join the programme which aims at creating a safe and enabling environment for children.

For more information, please contact:

Jadranka Milanovic, Communication Officer
Tel. +381-63-336-283
Website: or




 Email this article

unite for children