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Mothers receive information on baby care and development through SMS

Mother reading the SMS on baby care and development. The new software was developed within the framework of the project
© UNICEF Georgia / 2010 / David Khizanishvili
Mother reading the SMS on baby care and development. The new software was developed within the framework of the project "Positive Parenting" launched by UNICEF and the Government of Georgia.

TBILISI. 17 December. 2010.  The project “positive parenting” is being launched today aimed at educating parents on baby care and early childhood development.

Thanks to this initiative mothers of all the newborns in Georgia will receive the essential information and messages through SMS on child health and development and desirable childcare practices.

The launch is being attended by the First Lady of Georgia Ms Sandra Elisabeth Roelofs, Minister of Labour, Health and Social Affairs Mr Andria Urushadze, Deputy Minister of Justice Mr Giorgi Vashadze, UNICEF Representative in Georgia Mr Roeland Monasch, Vice Speaker of the Parliament of Georgia Mr Giorgi Tsereteli and representatives of different organizations and media. 

Within the framework of the project the respective Positive Parenting Software that will allow automatic distribution of the messages will be developed. The new software and the messaging will provide parents with useful information on various medical and social activities and programmes such as vaccination, where to vaccinate children, information about free medical services etc.

“With respect to Georgia two important things come to my mind – innovation and investment”, said Roeland Monasch, UNICEF Representative in Georgia. “the initiative we are launching today combines both of them. This is an important investment in children’s future, in their health and development, and on the other hand, it is a truly innovative method of educating parents”.

© UNICEF Georgia / 2010 / David Khizanishvili

The information about baby care have been derived from the “Child’s growth and development card” developed by the Ministry of Labour, Health and Social Affairs of Georgia with the support of UNICEF. This is a child’s personal record on health and development and aims at recording the growth and development of an individual child from birth to the age of six and serves as an educational tool for families and caregivers on young children’s care and development. The book will be distributed to all mothers and will also be translated in minority languages.

The Civil Registry Agency participates in introduction of the “Child’s growth and development card” to the general public by promoting positive practices to parents, caregivers of newborns and children up to six years of age. The age-appropriate simple key messages from the Book will be delivered via cellular network using the major providers operating in Georgia, MAGTI, GeoCell and Beeline, those covering the entire territory of the country. The parents, while receiving the birth certificate, will be asked to indicate in which language they would like to receive the key messages.

This initiative is a response to the UNICEF conducted studies that demonstrated inadequate knowledge and practices among parents and families for young child care, healthcare, and development. Responsive parenting and early stimulation practices were found to be inadequate in at least two thirds of families.
For further information, please contact:

Eka Mamaladze
Civil registry Agency
Tel: (995 32) 35 79 25
Mob: (995 95) 58 20 22 

Maya Kurtsikidze
Communication Officer
UNICEF Georgia
Tel: (995 32) 23 23 88, 25 11 30
Mob: (995 99) 53 30 71



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