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Paata Burchuladze officially nominated as UNICEF Goodwill Ambassador in Georgia

© UNICEF/Geo-2010/Khizanishvili
Paata Burchuladze, the famous opera singer and the newly appointed Goodwill Ambassador of UNICEF in Georgia (left) receives the certificate of nomination from Roeland Monasch, UNICEF Representative in Georgia (right).

TBILISI, Georgia - 3 December, 2010 - UNICEF Georgia announced today the appointment of the famous opera singer, and world renowned bass Paata Burchuladze as the first National Goodwill Ambassador at the special ceremony organized in the Radisson Iveria hotel in Tbilisi. Thus, Paata Burchuladze has joined forces with UNICEF to advocate for children's rights.

"We are delighted to welcome Paata Burchuladze to UNICEF”, said Roeland Monasch, UNICEF Representative in Georgia. “Mr. Burchuladze’s voice will deliver a truly powerful message on behalf of the Georgia’s children. His popularity across the country and beyond, his commitment to children will undoubtedly draw the spotlight on the issues affecting children in Georgia.” he added.

“This is an honor for me”, said Paata Burchuladze, new Goodwill Ambassador for UNICEF Georgia. “It is a huge responsibility and I will do my best to continue supporting children in Georgia and to justify this title.” he added.

© UNICEF/Geo-2010/Khizanishvili
Paata Burchuladze, the famous opera singer and the newly appointed Goodwill Ambassador of UNICEF in Georgia at the official ceremony organized in Tbilisi on 3 December, 2010.

About Paata Burchuladze

Paata Burchuladze has performed with the brightest stars at the world's greatest opera houses. He received special acclaim for this portrayal of Boris Godunov. He was invited to inaugurate the Met season 1990/91 with that role which he also sang at Covent Garden and the State Operas of Vienna and Munich. Apart from his operatic fame, Paata Burchuladze is a celebrated and refined concert and recital singer as well, performing regularly with the most important festivals and producers worldwide.

In 2004 Paata Burchuladze established the Charity Fund ‘Iavnana’ to support the most vulnerable children and families in Georgia. ‘Iavnana’ organized 41 charity gala concerts and events, 37 in Georgia and four abroad: in London, Berlin, Madrid and Tel Aviv. Stars like: Montserrat Caballe, Ferucho Furlanetto, Marcelo Alvarez, Marco Berti, Ambrojio Maestri, and many other prominent stars took part in these charity concerts together with Paata Burchuladze. As a result of this charity many vulnerable and homeless children in Georgia were able to be reunited with their families.

In concert with his efforts in the Iavnana Foundation, Mr Burchuladze’s partnership with UNICEF Georgia will acquire new dimension now and he will further enhance his endavours to advocate for the best interests of children to deliver the messages to those who can make a real difference.

About UNICEF Goodwill Ambassadors

UNICEF’s celebrities have a wide range of talents and achievements, but they all share a commitment to improving the lives of children worldwide. And in each case a celebrity’s association with UNICEF comes about because he or she has already demonstrated that commitment.

Celebrities attract attention, so they are in a position to focus the world’s eyes on the needs of children, both in their own countries and by visiting field projects and emergency programmes abroad. They can make direct representations to those with the power to effect change. They can use their talents and fame to fundraise and advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality and protection. 

UNICEF was the first of many ‘causes’ to enlist the help of celebrities. Danny Kaye pioneered the role of Ambassador-at-Large in 1954; it was taken on by Audrey Hepburn and others, building up into the current distinguished roster of international, regional and national goodwill ambassadors.

UNICEF Goodwill Ambassadors are world renowned artists and talents such as Lord Richard Attenborough, David Beckham, Harry Belafonte, Orlando Bloom, Whoopi Goldberg, Leo Messi, Ricky Martin, Shakira, Sir Roger Moore, Vanessa Redgrave, Susan Sarandon, Paolo Maldini, Francesco Totti, Claudia Schiffer, Ewan McGregor, Ralph Fiennes, Robbie Williams and others.

For further information, please contact:

Maya Kurtsikidze
Communication Officer
UNICEF Georgia
Tel: (995 32) 23 23 88, 25 11 30
Fax: (995 32) 25 12 36
Mobile: (995 99) 53 30 71



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