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Communication for Development (C4D)


Communication for Development Documents

C4D Guidance Documents

Technical Guidance for Communication for Development Programmes Addressing Violence Against Children. Presents the basics of planning, implementation and M&E of C4D interventions, and offers guidance on how such interventions can be used to address violence against children. Covers the stages of the C4D programme cycle, emphasizing the role of research and strategic planning in achieving results, and provides practical tools including a roadmap to develop C4D and VAC strategies based on country action plans.


C4D: Global Progress and Country-Level Highlights Across Programme Areas: Examines the role of C4d in the work of UNICEF, presenting its framework, guiding principles and the strategic context for its implementation. It details key results achieved during the period of UNICEF’s Strategic Plan 2014−2017, with an emphasis on 2017.


Strategic Communication for Behaviour & Social Change in South Asia: A synthesis of experiences in various approaches from mass communication and entertainment education, interpersonal and participatory communication, advocacy and social mobilisation.


Behaviour Change Communication In Emergencies:  A Toolkit: A resource for emergency situations, it helps programme managers prepare, plan, implement and monitor behaviour change communication initiatives supporting health, hygiene and child protection efforts.


Essentials for Excellence: A tool for research, monitoring and evaluation of strategic communication to prevent and control avian and pandemic influenza.


Integrating Information and Communication Technologies into Communication for Development:
Strategies to Support and Empower Marginalized Adolescent Girls


Writing a Communications Strategy for Development Programmes: This tool guides the writing of a communication strategy for a programme by shaping research and various analyses and approaches into a strategy document.


Communication Handbook for Polio Eradication and Routine EPI: Guidelines and a framework to design and implement research-driven communication programs that will strengthen all aspects of immunization campaigns.


Building Trust and Responding to Adverse Events following Immunisation in South Asia Using Strategic Communication: Key learnings from a workshop to develop communication capacity specifically around adverse events following immunization.


Involving People, Evolving Behaviour: A multi-sectoral and inter-disciplinary synthesis of field experiences and lessons learned, which offers fresh insight in the context of behaviour development and change. To order the book, visit the Southbound website.

C4D Case Studies

Communication for Development Approaches to Address Violence Against Children: A Systematic Review. Provides recommendations for quality C4D research and practice, based on the analysis of peer-reviewed manuscripts and grey literature that evaluate interventions addressing violence against children through the use of communication.

Communication for Development Approaches to Address Violence Against Children: A Systematic Review [Summary Report].

Ebola case studies

Community Care Centers - Sierra Leone
Operation Stop Ebola - Montserrado, Libera
U-Report - Liberia
Communities take matters into their own hands - Lofa, Liberia
Hot Spot Busters - Sierra Leone  
House to House Campaign - Sierra Leone 
Western Area Surge - Sierra Leone 

Ebola infographic and factsheets
Bulletin d’information de l’UNICEF Guinée - French
Social Mobilization Response Infographic - Sierra Leone 
Social Mobilization Response Factsheet - Sierra Leone 

Report of the Meeting with Religious Leaders on the Promotion of Reproductive, Maternal, Newborn, Child and Adolescent Health (RMNCAH) in Uganda - 2015

Mapping of C4D and Peace Building - Education Section and C4D - 2013

Female Circumcision (FGM/C): Between the incorrect use of science and the misunderstood doctrine - English - Arabic - 2013

C4D support of public health preparedness and disaster risk reduction in East Asia and the Pacific - 2013

Millennium Development Goals - Good Practice UNDG - 2010

UNICEF In Practice Database publication on C4D

Female Genital Mutilation/Cutting: A statistical overview and exploration of the dynamics of change - 2013

C4D Results - India Country Office, 2008-2012

Avian Flu Communication: Report and Recommendations

Meena ki Duniya: the entertainment education radio programme - India 2011

Behaviour Change Communication Cells and Village Information Centres - India 2011


Research, Monitoring and Evaluation

Guidance documents  

C4D Rapid Assessment Tool
Essentials for Excellence : R, M&E for Behaviour and Social Change 
R, M&E Companion to the Advocacy Toolkit - UNICEF 
Evaluation Inter Agency Research, Monitoring and Evaluation Resource Pack - Outline - Guide
Involving People, Evolving Behaviour

Field Examples

KAP study for Ebola Response - Liberia 
Female Genital Mutilation/cutting (FGM/C) Report Baseline Study on Exclusive Breastfeeding Practice - Venezuela
Avian Flu Communication: Report and Recommendation

Web-based Resources

Examples of recent situation analyses
UNICEF's Polio Info

Child Info



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