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Communication for Development (C4D)


Dr. Mohammed Lamine Diallo shares how faith leaders have coordinated Ebola awareness initiatives in Guinea.

Advocacy is “the deliberate process, based on demonstrated evidence, to directly and indirectly influence decision makers, stakeholders and relevant audiences to support and implement actions that contribute to the fulfilment of children’s and women’s rights.” (UNICEF 2010 Advocacy Toolkit). 

Advocacy requires continuous efforts to translate relevant information into cogent arguments or justifications and to communicate the arguments in an appropriate manner to decision makers. The purpose of advocacy is to: 

  1. promote new policies, change existing laws, policies or rules,
  2. redefine public perceptions, social norms and procedures
  3. support protocols that benefit populations affected by existing legislation, norms, and procedures 
  4. influence funding decisions for specific initiatives

The unique role of Communication for Development (C4D) in advocacy is to facilitate opportunities and platforms that amplify the perspectives and voices of children and women, especially those from traditionally marginalized and excluded groups. UNICEF C4D advocates to influence policy-makers, political and social leaders, to create an enabling policy and legislative environment that produces and sustains social transformation. C4D works at national and subnational levels to allocate resources equitably and link the voices of children and women and men from marginalized groups to upstream policy dialogue.

WASHComs’ drive change in northern Nigeria
A Water, Sanitation and Hygiene (WASH) Committee in the remote northern village of Gidan Darge is inspiring behavior change. WASH officers from the local government visited the village and worked with community volunteers to give a set of simple yet powerful demonstrations. The Nigerian Government then installed a new handpump for the community, which now provides safe drinking water for everyone. It also ensures households can practice handwashing and keep their toilets clean.

Climate change: a look through the eyes of youth
It is imperative that the views of children and young people on the issues of climate change and the environment are heard. And this is why, for over a year we’ve been working on a special digital mapping project with hundreds of children and youth from around the world to capture how they see climate change and environmental damage affecting their communities. 

Children’s Equitable Access to Justice
Central and Eastern Europe and Central Asia - Children face tremendous obstacles in accessing justice. They and their families know little about child rights and where to seek redress. Children’s Equitable Access to Justice points to poor understanding among children and their families, both of children’s rights and how to seek help in specific situations.

“Turkmenistan We Want Beyond 2015”
Jointly with the Government of Turkmenistan, UNICEF rolled out a participatory, consultative process on the post-2015 development agenda.  Children, parents and local level authorities expressed their vision about the future they want for themselves, their families, communities, country and humanity. 

“The brave are not violent” 
This campaign to end violence against women in Ecuador aimed to make the youth of Latin America and the Caribbean a part of the solution to this serious problem. The campaign comes against the backdrop of alarming figures, which show that 29.8% of women have been victims of physical or sexual abuse by a partner, and 10.7% have experienced sexual violence by an outsider.

The Rights Responsibility
UNICEF Mozambique, working to ensure the voices of all children are heard, teamed up with some of the best storytellers in the business, the world-renowned Magnum photo agency, to see, experience, and document life as it is lived by millions of children here. 

South African youth question national response to climate change
In Zambia, media workshops are empowering adolescents to report on and call attention to climate change. Indigenous adolescents in Mexico advocate for increased participation in society.

Journalists prepare to bring development to the forefront
Egypt trains journalists to monitor how women and children are portrayed in the Egyptian media. The journalists not only become more aware of inequities in reporting, they become advocates for improved quality and coverage of women in print and broadcast media. 




Advocacy toolkit - PDF
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