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Launch of campaign to promote care seeking behavior for children pneumonia and sick newborn

© UNICEF Cambodia/2014



• H.E. Prof. Eng Huot, Secretary of State, Ministry of Health 
• Ms. Rana Flowers, Representative, UNICEF
• Ms. Baek Sook-hee, Representative of KOICA Cambodia
• Prof. Tung Rathavy, Director, National Maternal and Child Health Centre
• Dr. Lak Leng, Deputy Director, National Centre for Health Promotion 


Launch of Campaign to Promote Care Seeking Behaviour for Children Pneumonia and Sick Newborn. 

The campaign aims to promote child survival and health by encouraging mothers and care-takers to immediately bring their children with danger signs of pneumonia and sick newborns to receive life-saving treatment at the nearest public health facility.


Monday, 8 June, 2015 at 8:30am – 10:30am


Provincial Health Department 

Kampong Speu provincial town

Note: Transportation from Phnom Penh will be made available for journalists joining the event, leaving UNICEF office (#11, St. 75) at 6 am on Monday, 8 June, and coming back on the same day. To register, please contact UNICEF: Ms. Yat Kimsray, Tel: 096 867 6567, email: 


Every day, an estimated 35 Cambodian children die before their fifth birthday as a result of preventable and treatable diseases such as pneumonia and diarrhoea. Pneumonia deaths among newborns and children under-five account for a significant portion of child mortality, and it is further estimated that a large proportion of these deaths take place during the first month of the baby’s life. 

The campaign aims to contribute to the reduction of newborn and under-five mortality rates in Cambodia by improving care-seeking behaviours among caregivers of infants younger than 2 months (for newborn sickness) and children aged 2 to 59 months (for pneumonia). 

The campaign strategy and plan was developed by the National Centre for Health Promotion (NCHP), the National Maternal and Child Health Centre (NMCHC) and the Communicable Disease Control Department of the Ministry of Health with technical and financial support from UNICEF and KOICA and in consultation with key government provincial health authorities and other development partners such as WHO, PATH, Reproductive and Child Health Alliance, Population Services International, Save the Children, CARE and World Vision-Cambodia.

Download fact-sheet and media advisory for more information. 

For further information, please contact:

  • Dr. Lak Leng, Deputy Director, National Center for Health Promotion
    Tel: 012 216 488, Email:
  • Dr. Tan Try, Communication for Development Specialist
    UNICEF Cambodia, Tel: 012 827 445, Email:




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