Ambassadors

UNICEF ambassadors support UNICEF efforts and give voice to children's causes

Владимир ампов-Графа
UNICEF Bulgaria/2018

Who is the Good Will Ambassador

National and international Goodwill Ambassadors

Fame has some clear benefits in certain roles with UNICEF. Celebrities attract attention, so they are in a position to focus the world’s eyes on the needs of children, both in their own countries and by visiting field projects and emergency programmes abroad. They can make direct representations to those with the power to effect change. They can use their talents and fame to fundraise and advocate for children and support UNICEF’s mission to ensure every child’s right to health, education, equality and protection. 

Danny Kaye pioneered the role of Ambassador-at-Large in 1954; it was taken on by Audrey Hepburn and others, building up into the current distinguished roster of international, regional and national goodwill ambassadors.


National Goodwill Ambassador


 

Vladimir Ampiv-Grafa, UNICEF Goodwill Ambassador in Bulgaria poses for a photo with UNICEF t-shirt.
UNICEF/Bulgaria/2015
Владимир Ампов- Графа Vladimir Ampov (‘Grafa’)

Grafa (The Count) has been a UNICEF Ambassador in Bulgaria since September 2014. This well-known and respected singer, composer, producer and writer aims to focus the attention of the public on the challenges facing children and families, and involve them in the solutions.