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TV professionals taking action for children's rights

Asia-Pacific Television Forum, February 2001

Photo: Keynote speaker Mr. Suthichai Yoon, Editor-in-Chief, Nation Multimedia Group, Thailand, spoke on the role of TV media on children's issues and rights.

The Asia-Pacific Television Forum on Children and Youth (4-7 February 2001) brought together over 120 high-level television professionals to discuss the media's critical role in promoting and protecting the rights of children. Broadcasters from the region actively interacted with each over two days to develop a series of "action points" for immediate follow-up: see below. Practical ideas like these were recommended as starting points to better serve the interests of children in local and national television markets.

The Forum Action Points


Establish awards for TV news coverage of children's issues

News professionals to produce one story a month with a child's perspective

Create a regional clearinghouse to promote high quality news stories on children's issues

Entertainment/ Drama/Soap Opera Programming

Negotiate with television management and advertisers to expand the financial support for children's programming

Conduct regional audience research on children's viewing needs

Establish "children's television departments" and provide them with adequate funding and well-trained producers

Education Programming

Promote new efforts in media education for children

Give each child a voice in setting programming goals

Explore new models for co-production and funding


More information about the Asia-Pacifc Television Forum

About the event

Official declaration adopted at the Forum

Global Movement for ChildrenTowards a Global Movement for Children

The television industry in the Asia-Pacific Region is poised to embrace the Global Movement for Children (see also the UNICEF Global Movement pages), a force for change involving each and every one of us. In the Forum Declaration television broadcasters pledge to invest in children by doing all they can for and with them.

Remain aware: Know, understand and disseminate information on the inalienable rights of each and every child.

Exercise responsibility: Realize that the well being of children is the responsibility not only of parents and caregivers but of all of us. They deserve the very best in well-financed programming that is made especially for them.

Take action: Act as a responsible watchdog on all public commitments made to children. Extend services to help children whenever possible. Give children a voice in the media.

Participant list
ABS-CBN Broadcasting Corporation, ABU, AIBD, AMIC, ASTRO, Australian Children's Television Foundation, CASBAA, Children's Express, CCTV, Ministry of Foreign Trade and Economic Cooperation, People's Republic of China, State Council, China Radio International Television, Chinese Academy of Social Science, Cook Island TV/Radio/Herald, Discovery Asia, Disney, Doremi Media Corporation, EBS, EMTV, Environmental Educational Television Project for China, Fiji TV, GMA Network, Government Public Relations Department of Thailand, Hanoi Television, Indonesia Association of Advertising Agencies, Indonesia Private TV Association, Indonesia Private TV Association, KBS, Kompas Daily, Lao National Television, Luck Kid, Mass Communication Organization of Thailand, Mongolian National TV, Nation Multimedia Group, NHK, Nickelodeon, Oriental System of Communication and Research, People's Television Network, Philippines Children's TV Foundation, Population Communications International, PT Indosiar Visual Mandiri, Radio Television Hong Kong, Radio Television Malaysia, RCTI, Religious TV, RTM, Saatchi and Saatchi, SCTV, Singapore Broadcasting Authority, Star TV, Television Trust for the Environment, Tonga Broadcasting Commission, TV Channel 5 Royal Thai Army Radio and Television, TV Channel 11, TV Kampuchea, TV Republic Indonesia, TV Timor Lorosae, TV Tonga, UNICEF, Vanuatu Broadcasting and Television Corporation, Vietnam Television, World Bank, Worldview International Foundation, Young Asia Television.

To find out more please contact:
Emily Booker
Regional Communication Adviser
UNICEF East Asia and Pacific Regional Office
19 Phra-Atit Road, Bangkok, 10200, Thailand
Tel: (662) 356 9499 (ext 9406)
Fax: (662) 280 3563
Email: ebooker@unicef.org