International Children's Day of Broadcasting
The International Children’s Day of Broadcasting (ICDB) was launched by UNICEF in 1991 in order to encourage broadcasters worldwide to create awareness for children issues. ICDB was a day when broadcasters around the world "Tuned in to Kids". Each year, broadcasters air quality programming for and about children. Over the years, children’s participation became a keystone of the ICDB. Broadcasters began to allow children to be part of the programming process, to talk about their hopes and dreams and share information with their peers. It takes place every first Sunday of March.
Television and radio also play a tremendous and very critical role in shaping children's lives. UNICEF urges broadcasters to advance overall child development in their countries by producing documentaries that detail the plight of children, dramas that help break down gender stereotypes and reduce discrimination and animation that both teaches and entertains. Television and radio can become meaningful, positive media experiences for children and young people.
The day has won the support of many broadcasters in Botswana. Radio Botswana 1 &2, Gabz FM, Yarona FM, Duma FM, Botswana Television and eBotswana have opened airwaves to children to discuss various ICDB themes over the years. UNICEF derives the theme from the Convention on the Rights of Child on a yearly basis and welcomes your ideas and suggestions to make ICDB a success.