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04 March 2012 – On March 4th 2012, broadcasters in Botswana will air a number of special children’s programmes and features articulating children’s opinions on various issues to mark the International Children’s Day of Broadcasting (ICDB).  ICDB is an annual UNICEF initiative that begun in 1991 to encourage quality children’s programming and the participation of young people in the media.

                ICDB 2012 theme, “Voicing Unheard Young Voices

The theme for this year’s ICDB – “voicing unheard young voices” promotes awareness of the need for all children, especially those silenced by inequities, to express themselves to be heard as well as to participate in decisions that affect them.

The UNICEF Representative Dr. Doreen Mulenga encourages broadcasters to extend their services to the most deprived children;

There is a commendable effort towards engaging children in programming by most broadcasters in Botswana. However, there is still room for engaging more children especially those who are silenced by geography and location of residence or lack of permanent residence, as in the case of migrant workers and refugees, Income, racial, ethnic, religious or other cultural affiliations, minority status, disability and gender”.

Every child has the right to have a say in decisions that affect them and have his/her opinions taken into account. Universal equity in opportunities is a central aspect of the UN Convention on the Rights of the Child and the work of UNICEF that calls for equitable participation in society.

                                                   ICDB Activities

UNICEF urges the public to support and tune into kids on various programmes in all broadcast houses in Botswana. Government radio station Radio Botswana (RB1), will host child presenters live in Motshegaletau village on Sunday 4th March 2012. The child presenters will interact with other children live in the studio, with another hour of playing prerecorded material of children expressing themselves from rural areas of Motshegaletau, Mogorosi and Sehunong.

 Privately owned radio stations Gabz FM,Yarona FM and Duma FM also plan to open their airwaves for ICDB this year. Gabz FM will trail ICDB commemorations leading to an interview with members of National Children Consultative forum, who will talk about the role of media in promoting child rights, and other issues on Friday 2nd March 2011. Yarona FM will train and engage children in news gathering and reading as well as a live studio discussion on ICDB.  Duma FM will host live studio discussions with children on ICDB.

Meanwhile, UNICEF plans to host a press briefing at Cresta President Hotel on Wednesday 29, February 2012 at 0730hours to 0930hours. The event will enable a discussion between UNICEF, media and other partners to discuss issues surrounding children in the media with a focus on equity. Expected to speak at the briefing are UNICEF Representative Dr Doreen Mulenga, Radio Botswana General Manager Mrs. Keitirele Mathapi and Gabz FM Technical and Programmes Manager Mr. Kenneth Moeng.

UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit:


For further information, please contact:

Lillian Tjezuva, Communications Assistant, UNICEF Botswana

Tel: 3951909, Email:

Marcus Betts, Deputy Representative, UNICEF Botswana

Tel.:  3951909, Email:






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