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Public broadcasters to support the International children’s day of broadcasting

Sarajevo, 09 December 2005. – UNICEF and the International Academy of Television Arts & Sciences are inviting all broadcasters around the world to highlight sport as they celebrate this year’s International Children's Day of Broadcasting (ICDB). On Sunday, 11. December three BH public TV stations (BH TV 1, FTV, RTRS) prepared a special media day dedicated to children alike thousands of broadcasters around the world.

The power of sport as a tool for development and peace is the theme of this year’s ICDB. More than 2,500 TV and radio station in 170 countries broadcasters are scheduled to take part, from satellite networks covering continents to tiny community radio stations in war-torn countries. The event will focus on how sport and games provide children and young people with opportunities to express themselves and to become agents for change in their own communities.

The Day is a joint initiative of UNICEF and the International Academy of Television Arts & Sciences, who celebrate it in ways that are as unique and special as children themselves.

“Sport makes children's lives better. Sport improves their health, teaches them important lessons about respect, leadership and equality" said UNICEF Goodwill Ambassador, David Beckham. "Every child has the right to play, regardless of gender or natural ability." 

David Beckham appears in the UNICEF’s TV spots that will be aired during the BiH as well. Besides that, on that day TV will show the reportages on young sportsmen from BH and their successes but also the stories and reportages about children from around the world.

Every year, the second Sunday in December is celebrated by UNICEF and its partners as International Children’s day of broadcasting.  That is a day when broadcasters around the world "Tune in to Kids".  They air quality programming for and about children. But most of all, they allow children to be part of the programming process, to talk about their hopes and dreams and share information with their peers.

For ten years the International Children's Day of Broadcasting has celebrated the role of children in shaping the world around them, and shown how young people can take a leading role in radio and television broadcasting all over the globe.  



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