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M:tel Company donates 60 000 KM for the realization of children's rights

Children have the opportunity to learn about their rights and to express their views and wishes through the “Wall of Children's Wishes”

Sarajevo,1 June 2011: The continuation of the partnership between the telecommunication company m: tel and UNICEF has been officially announced at today's press conference. Florence Bauer, UNICEF Representative in Bosnia and Herzegovina and Milenko Cvijanovic, executive director for marketing and sale of the m:tel Company presented  the joint initiative named "From the Wall of Wishes to Reality".

Over the past years, as part of UNICEF’s initiative "The best start for every child", m-tel has been supporting the opening of three integrated early childhood development centers for children and parents (in FocaTuzla and Kiseljak) as well as the production of 3,500 copies of the book “Our Baby Book” which are being distributed in maternity wards across the country to provide information to families on early childhood development. This year, the partnerships between m: tel and UNICEF will be focusing on a new project called "From the Wall of Wishes to Reality".

"With a donation of 60,000 KM to fulfill children's wishes, the m:tel Company is re-affirming its strategic commitment to improve the living conditions of children in Bosnia and Herzegovina. In addition to this cash donation, this partnerships allows the active involvement of our users, who can contribute with a donation of 1 KM by calling the short number 1412 or by purchasing a specially marked “Friend” pre-paid package. Specifically, for each 5 KM purchased prepaid package, which contains a bonus of 5 KM and 1,000 SMS messages within the m:tel network, the m:tel Company will donate an additional 1 KM to UNICEF" said MilenkoCvijanovic on this occasion.

"The partnerships with m:tel is a part of a larger programme to improve social protection and inclusion of children which is implemented with the support of the European Union and the governments of Great Britain and Norway. As part of this initiative, children have the opportunity to learn about their rights and to express their views and wishes through the “Wall of Children's Wishes”. We are pleased that, by responding to some of these wishes, this partnerships with the private sector will highlight the importance of children’s participation and will illustrate how all sectors of society can contribute to fulfill children’s rights" said Florence Bauer, UNICEF representative in Bosnia and Herzegovina.
Within this project "From the Wall of Wishes to Reality", small grants will be provided to children and local communities for projects that respond to their wishes and contribute to the fulfillment of their rights.

This campaign, which will be run in June, will enable the participation of a greater number of citizens in the fulfillment of children's rights “From the Wall of Wishes to Reality”!





Video clip m:tel and UNICEF "From the Wall of Wishes to Reality"

From the Wall of Wishes into Reality
you can donate ​​1 BAM for children of Bosnia and Herzegovina by buying prepaid "FREND" package or by calling 1412

(link to You Tube video)


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