93% of children in Bosnia and Herzegovina have access to smartphones

CRA AND UNICEF Bosnia and Herzegovina held an online presentation of research results on "children's media habits and parents' attitudes“

28 October 2020
Medijske navike djece i stavovi roditelja

The Communications Regulatory Agency (CRA) of Bosnia and Herzegovina and the United Nations Children's Fund (UNICEF) in Bosnia and Herzegovina held an online presentation today "Children's media habits and parents' attitudes in Bosnia and Herzegovina 2020 - How to achieve a safer and more stimulating media environment?" The research presented the results of a survey on children's media habits and attitudes of parents in Bosnia and Herzegovina, conducted in June and July 2020 for UNICEF and CRA by a professional agency for public opinion polling, market research and consulting Custom Concept (CC), at a representative sample of children across Bosnia and Herzegovina aged 0-18. 

The research collected and analyzed data on how children access the media, what content they follow, how much time they spend using the media and what rules exist for using it, how parents supervise, assess their knowledge of the media and from what sources they learn about it. The aim of the research was to gain insight into the interaction between children and the media, including online platforms as a basis for developing appropriate policies and regulatory framework, as well as communication strategies, which will create a safer and more stimulating media environment for children. The obtained data provide insight into children's media habits, parental behaviours related to their supervision, attitudes of children and parents related to the use of media and Information and Communication Technologies (ICT), and provide information necessary for further development of media regulatory framework and strengthening children's and parents in Bosnia and Herzegovina media and information literacy.

Data obtained from parents indicate that almost all children live in households with a smartphone (93%) and that most of them have a computer (desktop or laptop) (76%) and a Smart TV (73%). Nearly all of these “household” devices are available to children, especially the television (Smart TV and/or a standard TV set are used by 95% of children).

During a typical week (when they go to school in the morning and when classes are not held online), 80% of children aged 7-18 use mobile phones/smartphones daily and this use increases with age. The situation is similar regarding spending time online. 70% of children aged 0-18 watch TV daily. This habit is more prevalent among younger children. Less than 10% of children read books/picture books / comic books every day, and almost none read newspapers or magazines daily (1%).

Seven in ten children state that they are satisfied with how much they know about media. Parents are the most significant source of this information, more so the younger children are. Education professionals are the second most important source of this information, especially as children grow older. Although nine in ten parents of children aged 7-18 claim to have talked to their child at some point about the potential dangers of being on the internet (such as unsuitable content on websites, revealing/giving away personal information, contact with strangers, etc.), only seven in ten children state that they have received information on how to safely use the internet.


The results of the research are presented in the study "Media habits of children and attitudes of parents" which is available on the link


Contacts for more information: Jovana Čolić on 033 250 600 or info@rak.ba (RAK) and Nineta Popović npopovic@unicef.org (UNICEF).

Media contacts

Nineta Popovic
Communication Officer
UNICEF Bosnia and Herzegovina
Tel: +387 33 293 600


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