The Blue Teddy Bear Campaign
Turning awareness into action to end violence against children
Breaking the silence on violence against children
Violence and sexual abuse against children continue to harm too many young lives in Belize and most often in silence. The Blue Teddy Bear Campaign, led by the National Committee for Families and Children (NCFC) in partnership with UNICEF Belize and the Ministry of Human Development, Family Support and Gender Affairs, is changing that.
This campaign moves beyond awareness to action, empowering communities, schools, families, and the private sector with the knowledge and tools to recognize, prevent, and report violence against children.
At the heart of the campaign is the blue teddy bear with a bandage as a symbol of comfort, healing, and protection. It reminds us that every child deserves to grow up safe, heard, and cared for.
Beginning in Southside Belize City, the campaign will engage community organizations, schools, families, and workplaces to build safer environments where children are protected and supported.
Together, we can break the silence and protect every child.
Creating lasting impact
Over the next year, the campaign aims to reach approximately 800 individuals, including students, parents, educators, community-based organizations, and private sector employees, helping to:
- Increase reporting of suspected child abuse
- Improve awareness of referral pathways and services
- Strengthen community advocacy for children
- Support stronger national child protection systems
Progress will be closely monitored to measure changes in awareness, behaviour, and community engagement ensuring continuous learning and improvement.
How to get involved
By becoming a Blue Teddy Bear Champion, you help prevent violence, support survivors, and ensure that children grow up in safety, dignity, and care.
Everyone has a role to play in keeping children safe. You can join the Blue Teddy Bear Campaign formally by committing to the Supporter's journey pledging to take action in your own space at home, in schools, in communities, and at work.
Join the movement: Become a Blue Teddy Bear champion
- Learn the signs of child abuse and how to respond safely
- Speak up and report concerns through the appropriate channels
- Share campaign messages to help break the silence
- Participate in campaign activities and trainings
- Create safe spaces for children to speak and be heard
- Promote child protection awareness among students and parents
- Join trainings to strengthen child protection skills
- Serve as local champions for prevention and referral
- Support families and children to access services
- Engage staff through awareness sessions
- Promote child protection policies in the workplace
- Use your platform to advocate for children’s rights
NCFC and UNICEF Belize are calling on all to join the movement and help create a safer Belize for every child. Individuals and institutions can play a vital role in preventing violence, supporting survivors, and ensuring that every child grows up in safety, dignity, and love.
Growing a movement for child protection
Since its launch in March, the Blue Teddy Bear Campaign has gained meaningful momentum, with a growing number of partners stepping forward to stand up for children. Community‑based organizations, schools, educators, and private sector partners have already committed to joining the campaign demonstrating a shared responsibility to prevent violence, support survivors, and create safer environments for children. Their early engagement reflects a strong national commitment to breaking the silence on child abuse and ensuring that every child in Belize grows up protected, respected, and heard.