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‘Play Magical Act for Children’ – UNICEF National Ambassadors

DHAKA, 17 September 2013: With a vow to ‘Play Magical Act for Children’ and urging others to do the same – national cricket player Shakib Al Hasan, magician Jewel Aich and film actress Moushumi – have joined forces with UNICEF today as ‘UNICEF National Goodwill Ambassadors’ to support and advocate for the children of Bangladesh.

As UNICEF National Goodwill Ambassadors, Shakib, Jewel Aich and Moushumi will work with UNICEF to step up  to promote child rights, create mass awareness and promote positive social norms in critical areas such as child labour, girl marriage, birth registration, violence against children, maternal and child health, children and HIV/AIDS and social protection of children living in urban slums.

“We are pleased that Ms. Arifa Zaman Moushumi, Mr. Jewel Aich and Mr. Shakib Al Hasan, have given their kind consent to join us as National Goodwill Ambassadors to promote children’s issues. Our National Goodwill Ambassadors are chosen not only because of the recognition that they have, but more importantly because of the respect they hold and their commitment as child rights activists,” said Pascal Villeneuve, Representative, UNICEF Bangladesh.

The three newly appointed National Goodwill Ambassadors have been actively working with UNICEF Bangladesh since 2010 to create awareness on HIV/AIDS, malnutrition and violence against children.

“We are confident that the prestige, talent and presence that they bring to children’s issues will help UNICEF send powerful messages to reach the hearts and minds of people in Bangladesh,” Mr. Villeneuve added.

Children in Bangladesh account for about 40 per cent of the total population but accounts for all of the country’s future. An estimated 17 million children are living under the poverty threshold. Improving the lives of these children must remain a national priority especially if the country is to achieve its Vision of achieving middle-income status by 2021, and reap the full benefit of the demographic dividend.

Shakib Al Hasan is Bangladesh’s most celebrated cricket star and one of the top all-rounders in the world. He is the first Bangladeshi player to reach the number one position in the International Cricket Council’s Test and One Day rankings. Shakib is currently Bangladesh's highest run scorer in One Day Internationals and also the leading wicket-taker in Test cricket.

Film Actress Moushumi started her career in motion picture in 1993 and since then she has been very popular in Bangladesh. She has a keen interest to work for the betterment of children and women and established the Mousumi Welfare Foundation to materialize her vision. Through the Foundation, she has already founded a primary school for children.

Jewel Aich, possessing the ability of showmanship skills, was fascinated by the art of magic from a young age and started entertaining when he was a teenager. His illustrious career garnered him numerous awards, such as the highest prestigious award of Bangladesh – ‘Ekushey Padak’, and a trophy presented by Paul Daniels at the Hackney Empire Theatre, in London, by the Jewel Aich Celebration Committee.



UNICEF works in more than 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit:

For more information, please contact:

  • AM Sakil Faizullah, Communication Specialist, Communication, Advocacy & Partnership Section  Tel: (+88) 02 885 2266 Ext 7024, Mobile: (+88) 01713 049900, Email:
  • Shima Islam, Chief, Communication, Advocacy & Partnership Section; Tel: (+88) 02 885 2266 Ext 7020, Email:



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