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Media Partnership

Partnership with Media to promote Child Rights

All children have the right to be protected from violence, exploitation and abuse and live better life. In Bangladesh, around 45 per cent of the population is under 18. Many of their rights are violated; often their needs go unnoticed by policy makers. Protection of children from different forms of violence and abuse is a big challenge for the country.

Protection of children and promotion of children’s rights require the involvement of many different experts. Coordination among the key stakeholders including the government, UN agencies, international and national non-government agencies, civil society organizations is crucial to achieve these results.

To expedite this effort, and to build coalition and support, the Bangladesh print and broadcastmedia can play a critical role by publishing news, op-eds, and editorials on issues affecting children’s lives. It has been evident in a study that issues affecting children’s lives received very little attention in the media, less than 3 per cent. Among this 3 per cent, less than 2 per cent news is focused on critical issues and in-depth stories. (Source- Baseline Study: Children in News Media, 2010, UNICEF & MRDI).

In this context, building partnership with print and electronic media to promote children’s rights is essential; specially to reach policy makers to promote issues affecting children’s lives. This support is needed to addresses challenges including reducing neonatal mortality rate, nutritional status among children, enforcement of laws against child labour and child marriage which requires urgent attention.

Objective of the partnership

To inform and create an enabling environment by publishing information that is important to uphold child rights.

Partnership with TV channels to get One Minute Free-air time on prime time for children
For the first time in this country, Bangladesh Television (BTV) and four private satellite television channels: ATN Bangla, Desh TV, BoishakhiSomoy TV, Channel 24 and Gazi TV have made a commitment as part of their social responsibility to work for children. They have allocated one minute free air time during prime time to broadcast messages for the wellbeing of children.

Partnership with national newspapers and private radio stations to promote children’s issues
With the support of UNICEF, Daily Star and Prothom Alo (Bengali newspaper) have introduced a monthly page under the banners “Promoting Child Rights” and “Children First” (Shobar Agey Shishu). Both newspapers have assigned a Page Editor who is responsible to coordinate and finalize the contents in consultation with UNICEF. UNICEF will provide information, connect journalists with relevant spokepersons and organize project visits for journalists.

The partnerships with Radio Today and ABC Radio are focused on broadcasting Public Service Announcement (PSA) free of cost, endorsement of children’s issues once every day and special news coverage to promote children’s issues.

The ABC Radio has introduced a two-hour programme titled “Aami Meena Boltasi” (This is Meena Speaking) every Friday  where popular cartoon characters Meena, Mithu and Raju have gone live on ABC Radio as presenters, interacting directly with children, and bringing their voices to the audience.

UNICEF and BDNews24 moves to launch Children's News Service

BDNews24 have launched a Children's News Service focusing on issues and causes affecting millions of children in the country. The initiative is aimed at giving opportunities for children by training them as journalists, up to the age of eighteen, so that their views and aspirations can find a place in the mainstream media.

The news website's staff will train selected children in twenty UNDAF districts across Bangladesh. The children will be contributing to mainstream media with the supervision of senior journalists. Their reports, mostly in Bengali, will be distributed to all the media outlets in the country. Important news items will be translated into English also.

It has been evident in a 2009 UNICEF study that issues affecting children’s lives received very little attention in the media, which is less than 3 per cent. Among this 3 per cent, only less than 2 per cent news is focused on critical issues and in-depth stories.

Prothom Alo

Children First (Shobar Agey Shishu): 2013 in Retrospect: Children (January 4, 2014)

Children First (Shobar Agey Shishu): Children's Opinion Poll 2013  (December 8, 2013)

Children First (Shobar Agey Shishu): Children and Politics  (October 29, 2013)

Children First (Shobar Agey Shishu): Iconic Meena  (September 29, 2013)

Children First (Shobar Agey Shishu): A Promised Renewed  (August 31, 2013)

Children First (Shobar Agey Shishu): Children Act 2013  (July 28, 2013)

Children First (Shobar Agey Shishu): Children with disabilities (June 30, 2013)

Children First (Shobar Agey Shishu): Drowning (May 26, 2013)

Children First (Shobar Agey Shishu): Children and Politics (April 28, 2013)

Children First (Shobar Agey Shishu): Children in Tea Garden (March 31, 2013)

Children First (Shobar Agey Shishu): Girl Children in Slums (February 24, 2013)

Children First (Shobar Agey Shishu): Children and Budget (January 27, 2013)

Children First (Shobar Agey Shishu): Quality Education (December 30, 2012)

Children First (Shobar Agey Shishu): CRC and Child Rights (November 28, 2012)

Children First (Shobar Agey Shishu): Birth Registration (October 24, 2012)

Children First (Shobar Agey Shishu): Out of School (September 30, 2012)

Children First (Shobar Agey Shishu): Child Marriage (August 26, 2012)

Children First (Shobar Agey Shishu): Nutrition and Stunting (July 29, 2012)

Daily Star

Promoting Child Rights: 2013 in Retrospect: Children (January 12, 2014)

Promoting Child Rights: Children's Opinion Poll 2013 (December 8, 2013)

Promoting Child Rights: Children and Politics (November 3, 2013)

Promoting Child Rights: Iconic Meena (October 6, 2013)

Promoting Child Rights: A Promise Renewed (September 1, 2013)

Promoting Child Rights: Children Act 2013 (August 3, 2013)

Promoting Child Rights: Children with disabilities (July 7, 2013)

Promoting Child Rights: Drowning (June 2, 2013)

Promoting Child Rights: Children and Politics (May 4, 2013)

Promoting Child Rights: Children in Tea Garden (April 07, 2013)

Promoting Child Rights: Girl Children in Slums (March 03, 2013)

Promoting Child Rights: Budget and Children (February 03, 2013)

Promoting Child Rights: Quality Education (January 06, 2013)

Promoting Child Rights: HIV/AIDS and Children (December 02, 2012)

Promoting Child Rights: Child Rights (November 11, 2012)

Promoting Child Rights: Social Protection for Children (October 07, 2012)

Promoting Child Rights: Education (September 02, 2012)

Promoting Child Rights: The Children’s Rights and Business Principles (August 5, 2012)

Promoting Child Rights: Preventing Child Marriage (July 1, 2012)

Promoting Child Rights: Birth Registration (June 3, 2012)

Promoting Child Rights: Nutrition (May 6, 2012)

Promoting Child Rights:  Stunting (April 8, 2012)

Promoting Child Rights: Children in Urban Slum (March 2, 2012)

Promoting Child Rights: Pre-primary Education (December 23, 2011)

Promoting Child Rights: Discrimination against girls (November 23, 2011)

Promoting Child Rights: Children and Nutrition (October 23, 2011)

Promoting Child Rights: Slum Children: Wither safety (September 23, 2011)



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