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UNICEF Honours Excellence in Media to Promote Children’s Rights

DHAKA, 13 October 2011: UNICEF honoured 29 media personals both from print and electronic streams for their excellence in promoting child rights in the media. The 7th Meena Media Award 2011 was distributed on Thursday at a hotel in the city.

“The spirit of Meena Media Award is advancing children’s rights in media and I thank you all for your work, by presenting various reports and creative work with diversity. You are not only raising the issue but also bringing the voices of children into the limelight” said Carel de Rooy, UNICEF Representative in Bangladesh during the lively and colourful awards ceremony marked by roaming life-size animated characters of Meena cartoon and children’s performance.

“The most precious resource of Bangladesh is its children. We need to invest in them to ensure that they will fulfill their full potential and consequently that of their country – Bangladesh!” Thanking the participants for sourcing the productions that spoke highly of their talent, he said that these relate to issues important to children and to healthy and happy entertainment for children.

The Meena Media Award was introduced by UNICEF in 2005 to celebrate excellence in creative media and journalism in both print and electronic streams. The award is named after Meena, a popular animation character held dear by children and adults alike in Bangladesh. Meena epitomizes an iconic girl child who is a change agent in her community and whose stories champion the rights of children across South Asia.

The 7th Meena Media Award has generated overwhelming response as it received more than 400 entries both in print and broadcast media. Broadly divided into ‘creative’ and ‘journalistic’ categories, entries have been sought from print, television and radio under specific age groups.

The 1st, 2nd, and 3rd award recipients of each category and age-groups received Tk 50,000, Tk 25,000 and Tk 15,000 in cash prize respectively in addition to a crest.

An 8-member expert panel of judges comprising of creative writer, veteran print and electronic media professionals, audio-visual experts and academics assessed each entry through a strict marking process where the names of the participants were replaced by a serial number. The judges included Selina Hossain, Shamim Reza, Shahnoor Wahid, Shumona Sharmin, Robaet Ferdous, Shamim Shahed and Qadir Kollol.  

Among others, the programme was attended by Jewel Aich, renowned magician and UNICEF’s Advocate for children’s rights, journalists, children who are living in the NGO-run drop in centres and guests from different sectors including government officials.

For more information, please contact:
• Arifa S. Sharmin, Communication Manager, Communication and Information Section, Tel: (+88) 02 885 2266 Ext 7021, Mobile: (+88) 01713 043477, Email:
• AM Sakil Faizullah, Communication Specialist, Communication and Information Section, Tel: (+88) 02 885 2266 Ext 7024, Mobile: (+88) 01713 049900, Email:

UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Winners of Meena Media award 2011



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