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Facts For Life Bangladesh Edition launched

Dhaka 21 March 2011: The latest edition of Facts For Life which is the most extensively used communication tool in the developing world, was launched today (Monday) at the National Press Club.
The fourth edition of the book was translated, contextualized to Bangladesh reality and a new chapter on arsenic-free water added. It will be used by frontlines workers, health professionals, teachers, community leaders and activists, media professionals and others to share life-saving messages with parents, caregivers and communities.

Information Minister Abul Kalam Azad launched Facts For Life, the Bangladesh version of Facts For Life, one of the most widely translated publications in the world, at a simple ceremony.

Among others, UNICEF Deputy Country Representative Michel Saint-Lot, President of the National Press Club Kamaluddin Shabuz, national sports icon Zobera Rahman Linu and Patricia Portela de Souza of UNICEF also spoke on the occasion.
“Communication interventions implemented via local and mass media and especially through social and community networks have played a significant role in getting development messages across to remote villages of Bangladesh. Bangladesh is wriggling out of poverty and combating newborn mortality are getting stronger in the form of better maternal and child health, increasing enrollment at schools and improving gender parity at classrooms. However, we still have many challenges ahead of us, and I hope the FFL will be a useful tool to address those challenges,” said Michel Saint-Lot, Deputy Representative of UNICEF Bangladesh.

Press Club President Kamaluddin Shabuz applauded UNICEF’s role in saving lives of children and mothers and hoped that development messages contained in Facts For Life would contribute further in reshaping Bangladesh society by transforming the lives of its people.

UNICEF’s former Goodwill Ambassador Zobera Rahman Linu expressed her willingness to work in rural communities to save the lives of women and children by using the messages of Facts For Life.

Earlier editions of FFL, known as Facts For Life, was a hallmark of supportive information in health and lifestyle and had become a household name in Bangladesh since its publication in 1989. It has been extensively used by frontline workers and officials of the ministries of Information, Education, Health and Family Planning, Children and Women’s Affairs and Social Welfare as an effective development communication tool.

 Facts For Life has been jointly produced by UNICEF, WHO, UNESCO, UNFPA, UNDP, UNAIDS, WFP and the World Bank, contextualized to Bangladesh reality and officially approved at a validation workshop in August 2010 by representatives of  the ministries of Health and Family Welfare, Education, Women and Children’s Affairs, Local Government and the Chittagong Hill Tracts Development Board, BRAC and Action Aid.

For further information please contact:

Iftikhar Ahmed Chowdhury, Communication Officer, Communication & Information Section, UNICEF Bangladesh,+880 2 8852266, Ext: 7028



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