Media centre

National Multimedia Campaign for Ending Child Marriage

Real Lives

Press Release

Photo Essay

Fact Sheets


Goodwill Ambassador

Meena Game

Media Partnership

Contact us


Raise the Beat to End Child Marriage

National Multimedia Campaign Launched

DHAKA, July 31, 2017: A national multi-media campaign has been launched today to raise awareness, and trigger behavioural and social change to end child marriage in Bangladesh.
The campaign promotes the prevention and reporting of child marriage by encouraging individuals and communities to become informed and get involved through multi-media tools, thereby creating a social movement to hasten the end of child marriage in the country.

Launched by the Ministry of Women and Children Affairs, the campaign has been developed with technical and financial support from UNICEF, UNFPA, and Canada. Minister for Information, Hasanul Haq Inu attended the ceremony launch as the chief guest and State Minister for Women and Children Affairs Meher Afroze Chumki was the guest of honour.     

Using the traditional ‘dhol’ or drum as a symbol of gaining attention and voicing protest, the campaign aims to create a rhythm for everyone to rally together to raise their voices and report child marriage. Part of the campaign involves television and radio broadcasting of public service announcements and drama series surrounding child marriage issues. Around the country there will also be distribution of visibility items to rally support. In addition to print and broadcasting, digital media like Facebook, YouTube, Instagram, and mobile messaging will be used to create interactive platforms for young people and their parents.

“The campaign is an important part of Bangladesh’s National Plan of Action to accelerate the end of child marriage. The Government of Bangladesh should be commended for its effort to adopt innovative ways to increase awareness and create a supportive environment for children, their parents and communities to take action. In this regard, it is also to be noted that the Government is strengthening the legal framework to prevent child marriage, and provide sanction and remedies when such cases take place. The newly adopted Child Marriage Restraint Act is an important step forward,” said Edouard Beigbeder, UNICEF Bangladesh Representative. He also cautioned that effective measures should be taken to ensure that no special provisions are misused as we believe it is not in the best interest of girls to be married under 18.

UNICEF believes that children, both girls and boys, should be protected from the scourge of child marriage by providing them with quality education, access to social services, knowledge and information. Particularly for young girls, a protective environment at the community level is very important so that they are not vulnerable to abuse, sexual harassment, or assault. Thus, other parallel protective measures in support of young girls will be crucial to overcome situations where under age marriage is deemed as ‘necessary’.

Currently, Bangladesh is witnessing progress in curbing child marriage. In early 2000, the child marriage rate for those who were married under 18 was at 68 per cent. Over a decade, in 2011 this rate has come down to 65 per cent and then in 2013, according to the last MICS, the prevalence rate was at 52 per cent.

While the next household survey will give us the new prevalence rate for Bangladesh, recent evidence from different studies and surveys suggest a sharp downward trend, where the rates of early marriage are declining rapidly below 50 per cent. For example, in 2016, Bangladesh Bureau of Statistics (BBS) and Implementation, Monitoring and Evaluation Division (IMED) with support from UNICEF conducted a real-time monitoring on the coverage of social services in Bangladesh, and among the 200,000 households interviewed, 35% of the women of age 20-24 years, reported getting married before 18 years. 


For further information please contact:

Faria Selim,
UNICEF Bangladesh,
Tel: (+88) 01817586096

AM Sakil Faizullah
UNICEF Bangladesh,
Tel: (+88) 01713049900



 Email this article

For every child
Health, Education, Equality, Protection