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Writing a Communication Strategy for Development Programmes


  • Publication Date : December, 2008
  • Author : UNICEF Bangladesh
  • Format : PDF
  • File Size : 1.13 MB
  • Publisher : UNICEF Bangladesh
  • Language : English
  • Document type : Communication for development 
  • Subject : Communication.

This practical guide explains in detail how to create programme communication strategies to achieve social and behavioural change. The publication is aimed at development professionals and explains the entire process of strategy development, from the initial analysis at programme, participant and behavioural levels, to the use of analysis results to shape communication strategies and finally to implementing and monitoring the communication strategy.



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