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DHAKA, 12 December 2018: The world-famous UNICEF logo is to appear on the shirts of the Bangladesh cricket team.
The move is the first time UNICEF’s renowned mother and child logo has appeared on the shirts of the international cricket team and is a major milestone for the UN agency.
It is also a significant development in relations between the Bangladesh Cricket Board (BCB) and UNICEF Bangladesh.
Men and women of Bangladesh’s national cricket team and members of the under-19 men’s cricket team will wear the UNICEF branded shirts in international matches in all formats of the game including Test, One Day Internationals (ODIs) and T20s.
The arrangement is a key component of a new partnership agreement signed between BCB and UNICEF Bangladesh today.
The two-year-long partnership deal is at the centre of UNICEF’s sports activation plan – launched to encourage adolescent boys and girls to play cricket.
Under the terms of the agreement UNICEF is committed to supporting the BCB’s drive to develop cricket in Bangladesh, with the focus on getting children in general – especially girls under 18 – to play the game.
BCB Chief Executive Officer (CEO) Nizamuddin Chowdhury and UNICEF Bangladesh Representative Edouard Beigbeder signed the agreement at the BCB office in the city with National Cricketer Mehidy Hasan Miraz.
“Given the popularity of cricket in Bangladesh, high hopes are pinned on this partnership. BCB and UNICEF have had successful collaborations on several occasions in the past. But through this partnership, we hope to reach out to many more disadvantaged children and empower them through cricket,” said Beigbeder.
Through its wide network of adolescent clubs, UNICEF can add more weight to the BCB’s talent scouting process and take part in age-specific tournaments throughout the year, Beigbeder added.
Nizam Uddin Chowdhury said that the BCB’s partnership with UNICEF will give impetus “to the enormous positive wave” that cricket can stimulate in society.
“It will bring a more human face to the existing activities of BCB as it formally champions the rights of children to play.
“The BCB attaches high importance to supporting social and humanitarian initiatives and this agreement is a testimony of our commitment to improving lives, especially of children in Bangladesh,” he said.
UNICEF has been working closely with the BCB and national cricket players to raise awareness on child rights issue since 2006. It has also collaborated with International Cricket Council (ICC) and the BCB at numerous ICC events including the ICC World Cup 2011, ICC Women's World Cup Qualifier 2011 and ICC T20 World Cup 2014.
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
For more information about UNICEF and its work for children, visit www.unicef.org.bd