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Communication Advocacy and Partnerships (CAP)

© UNICEF/BANA2012-01477/Kiron
Mamun, 14, interviews one of the students training to be a nurse at the Nursing Training Centre at UCEP Bangladesh, where education is provided for underprivileged children in Mirpur, Dhaka.

CAP  works to promote and protect child rights with the aim of ensuring children and women are increasingly consulted, heard and featured at the centre of national policies and plans to promote public discourse for upholding children’s and women’s rights.

Participation of children
UNICEF seeks to empower children to speak out about the issues that concern them and participate in the decision-making process that affect their lives.

Opinion poll
UNICEF Bangladesh undertook an opinion poll on children's expectations of political aspirants and leaders on socio-economic rights of children in 2013. This captured children’s concerns and expectations in light of the Convention of the Rights of the Child. Read more: Children's Opinion Poll: Children’s Views and Expectations from Political Aspirants and Leaders in Bangladesh

Partnership with the media to promote children’s voices
Bangladesh print and broadcast media can play a critical role by publishing news, features and editorials on issues affecting children’s lives. It has been evident in a study that issues affecting children’s lives received very little attention in the media, less than three per cent. Among this three per cent, less than two per cent of news is focused on critical issues and in-depth stories. (Source- Baseline Study: Children in News Media, 2010, UNICEF & MRDI).

In this context, building partnerships with print and broadcast media to promote child rights is essential; particularly to reach policy makers to promote issues affecting children’s lives. This support is needed to address challenging issues. The following work has been done under this initiative:

Children’s Online News Service’
For the first time ever, a ‘Children’s Online News Service’ has been launched focusing on issues affecting millions of children in Bangladesh, where news stories gathered by children from across Bangladesh is being uploaded on a website (http://hello.bdnews24.com) which is accessible to all national and district level media outlets for their daily news consumption. The initiative titled ‘Hello’, a partnership between online news provider BDnews24 and UNICEF Bangladesh, is aimed at creating opportunities for children by training them as journalists, so that their views and aspirations can find a place in the mainstream media.

© UNICEF/BANA2011-00938/Mawa
Child representatives rehearse for the "Our Voice" programme at Bangladesh Television, Dhaka.

Partnerships with national newspapers
With the support of UNICEF, Daily Star and Prothom Alo (largest circulated Bangla newspaper) have introduced a monthly page under the banners “Promoting Child Rights” and “Children First” (Shobar Agey Shishu). Both newspapers have assigned a Page Editor who is responsible to coordinate and finalize the content. UNICEF provides information, connects journalists with relevant spokepersons, organize briefing meetings and project visits for journalists.

Partnership with private Radio
The partnership with Radio Today is focused on broadcasting Public Service Announcement (PSA) free of cost and dedicated  news coverage to promote children’s issues.

“One Minute” Partnership with media
For the first time in this country,and four private satellite television channels: ATN Bangla, Desh TV, Boishakhi and Somoy TV, and Channel 24  partnered with UNICEF and made a commitment as part of their corporate social responsibility to work for children. They have allocated one minute free air time during prime time to broadcast messages for the wellbeing of children.

‘Shishuder Chokhe”- Children’s in prime time news
Partnership evolved with the aim of bringing children’s voices in the mainstream media by creating an avenue where children get an opportunity to participate and raise issues which are affecting their lives by presenting news on prime time national news broadcasts in the evening.

Children in the media
UNICEF collaborates with various media agencies and the Ministry of Information of the Government of Bangladesh to advocate for children’s participation and children’s rights.

  • UNICEF trains journalists on children’s issues and ethical reporting. 
  • Television and radio stations broadcast programmes both about children and for child viewers. UNICEF sponsors the Meena Media Awards for excellence in media programmes and articles, produced about children, for children or by children. 
  • UNICEF supports the International Children’s Film Festival Bangladesh, which promotes quality films for children and supports child film-makers. 
  • UNICEF supports the national public radio and television stations, and numerous private channels, to produce and air edutainment programmes for children.

Promote Children’s Rights and Business Principles (CRBP)
UNICEF in partnership promotes Children’s Rights and Business Principles (CRBP) in Bangladesh to businesses particularly, garment, pharmaceutical, construction and ICT sectors  through disseminating information about CRBP.  

The CRBP calls on business everywhere to respect and support children’s rights throughout their activities and business relationships, including in the workplace, the marketplace, the community and the environment. The Principles identify a comprehensive range of actions that all business should take to prevent and address any adverse impact on children’s human rights, as well as measures all business is encouraged to take to help advance children’s rights.  Link



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