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Consultancy on assessment of social change communication capacity in Azerbaijan

1. Programme information:

Programme (No. & Name) :   
Project   (No. & Name)    :   
Activity Reference    : 

2. Background and Context:  (Attach background documents, if necessary)

Since 1993, UNICEF has been working in Azerbaijan actively supporting the Government in realizing the rights of all children to survival, growth and development, protection and participation and the creation of an enabling environment to provide high quality nutrition services for children. The new UNICEF Country Programme 2011-2015 which is aligned to the priorities of the UNICEF medium-term strategic Plan 2006-2013 and United Nations Development Assistance Framework in Azerbaijan, comprises two mutually supportive components: children will benefit from more responsive and child-friendly services with reduced disparities, and; improved attitudes towards fulfillment of child rights.
In 2008 the UNICEF CEE/CIS Regional Office undertook an assessment of health communication and promotion capacity within the post-Soviet health sectors of the CEE/CIS region. The findings of this assessment have contributed to a body of evidence which indicates that health systems reform efforts since transition have not paid adequate attention to building capacity for improved preventive health services including health promotion or, to the role internal communications can play in reforming the management culture, priority setting capacity and the functional operations of post-Soviet health systems.
As noted previously, most capacity building initiatives aimed at strengthening health promotion have been ad-hoc and have not adopted a systems-wide approach to capacity development. The capacity deficits mentioned above are systematically related and it is for this reason UNICEF intends, in collaboration with partners, to implement a multi-pronged approach that addresses micro level needs (service delivery, public health information needs, access and equity) as well as macro level needs, particularly the engendering of institutional reforms that will create an enabling environment for these improved services.
While as noted most externally supported health communication initiatives have not been effectively integrated into broader reform and capacity building efforts, many useful interventions have nevertheless been implemented and tested since transition. One of the aims of the UNICEF pilot will be to progressively coral interventions under government health sector coordination and to encourage a more proactive – more hands on – level of social sector engagement with the planning, implementation and evaluation of these interventions.
Therefore, UNICEF Azerbaijan CO intends to undertake a comprehensive stakeholder analysis of social sector including health communication capacity assessment that will map past, present and planned preventative health activities (including capacity building activities undertaken) to inform the development of policy, to consider examples of best practice and lessons learned, and to guide the social sector in the formation of capacity building priorities (national capacity building strategy). In addition, UNICEF Azerbaijan CO would like also conduct Knowledge Attitude and Practice surveys on health worker understanding of health communication and impediments to effective interpersonal communication with patients, as well as health worker perceived training and professional development needs.

3. Purpose of the assignment is support UNICEF Azerbaijan CO to
1. establish baseline data and information on social change communication on child survival, protection and development;
2. address institutional capacity development gaps in government‘s strategic health communication efforts to contribute to health sector reforms in Azerbaijan.

4. Duty station: Baku, Azerbaijan with frequent visits to the regions.

5. Supervisor:   Rashed Mustafa, Deputy Representative

6.       Outcomes and deliverables:  Consultant(s) shall deliver the following:
• A comprehensive report that will map past, present and planned preventative health activities (including capacity building activities undertaken) to inform the development of policy, to consider examples of best practice and lessons learned;
• National capacity building strategy to guide the institutional capacity development on social change communication, including health communication and promotion;
• A set of key behavioral and social change indicators and data collection tools to guide research, monitoring and evaluation of social change communication efforts in the field of health, education and protection;
• Series of training sessions/workshops for government, CSO and media on social change communication with more focus on health communication and promotion (MNCH, nutrition, etc)

7.        Time-Frame: March  – June , 2011

8.        Qualifications or specialized knowledge/experience required:
• The Consultant will have at least 5 years professional experience in conducting communication research and household surveys, including qualitative studies.
• Must have university degree on development communications, anthropology or social sciences
• Must provide evidence of recent communication, preferably health communication research.
• Must have very good oral and written competencies in English language
• Must have sufficient time and motivation to complete the study within the agreed period.

9.      Estimated cost :

• The agreed fee based on experience and qualifications will be paid as a lump sum in amount of 35,000 USD for the period of 4 months.
• The fee will include travel costs, VAT, duties, social and health insurances.

10. Procedures and logistics:

• The assignment shall be carried out over a period of 4 months from the date of signing the contract.
• The consultant will be engaged by UNICEF

11.     Application:
1) A letter of expression of interest
2) A technical proposal in which the Consultant confirms  his/her understanding of the Terms of Reference, proposed methods and timetable for achieving results.
3) A financial offer which proposes a draft budget.
4) Your CV and signed P. 11 form (The P.11 form can be accessed on the UN website …. )
5) Certified photocopies of certificates
6) Applications to be sent by e-mail to
in a sealed envelop/email to:

United Nations Children's Fund (UNICEF)
24, Neftchilar avenue, Dalga Plaza Business Center,  AZ1095
Baku, Azerbaijan
or send the documents mentioned above electronically  to
All applications will be treated with strict confidentiality. UNICEF is an equal opportunity employer.

UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential.

Submission Deadline: February 23, 2011. Proposals submitted after the closing date will not be considered.



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