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Terms of Reference for NGOs on conducting social mobilization campaign to promote hand washing and hygiene education among children and young people in selected pilot CFS schools.

1. Background and justification: 
Hygiene is essential to the public health mission of reducing the transmission and consequences of diseases. The sharp decline in deaths from infectious diseases observed in wealthy countries last century could not have been achieved without vastly improved public hygiene. Raising living standards allowed people to become more hygienic once clean water was piped into their homes, and soap became cheap enough to put at every sink. Eventually, the collective efforts of both the public health movement and private industry ensured that clean hands, clean homes, and clean lives, became a social norm.

Hand-washing is one of the most effective means of preventing diarrheal diseases, along with safe stool disposal and safe and adequate household water supply. Evidence suggests that improved hand-washing can have a major impact on public health in any country and significantly reduce the two leading causes of childhood mortality – diarrheal disease and acute respiratory infection. Because hand-washing with soap can prevent the transmission of a variety of pathogens, it may be more effective than any single vaccine or hygiene behavior. Promoted broadly enough, hand-washing with soap can be viewed as an essential do-it-yourself vaccine. Almost every household in the world, regardless of economic status, has soap. Hand-washing with soap at key times, however, is not widely practiced. If the millennium development targets for reduction in child mortality are to be met, hand-washing habits must be improved along with access to safe water and sanitation.

To promote hand washing at four critical times and hygiene education in the schools and communities, UNICEF in joint partnership with government and other partner organizations plans to involve and encourage participation of children and young people to advocate for hygiene education in Azerbaijan. 
2. Purpose of the assignment:
An organization is expected to conduct the district – community based social mobilization activities (events and festivals) focusing on promoting and scaling up hand washing and hygiene education among children and young people in selected pilot CFS schools. 

3. Supervisor: The selected partner organization will work under supervision of Communication for Development Officer.
4. Major tasks to be accomplished:
- Organize and facilitate interpersonal communication events with children and young people and parents and caregivers to promote hand washing and hygiene education among children and young people with participation of district officials, municipalities and other community members.
- Support the existing youth clubs/volunteer groups in the targeted districts to establish movement of youth volunteers involved or interested in social advocacy on hand washing and hygiene education to ensure the mass participation of young people in the districts and communities.
- Ensure that promotional items focusing on hand washing and hygiene education among children and young people are in place to support interpersonal communication events. 
- Ensure the sustainability of hygiene education promotion and advocacy at community and district levels.
5. Expected results of the project:
- Prepare agenda (scenario) and action plan for target district – community based  related social mobilization activities to be implemented in the selected target districts
- Provide the results of the analysis of the pre and post tests on knowledge, attitude and behavior on hand washing and hygiene education children and young people in selected CFS schools.
- Provide final report including the results (outcomes of the meetings, viewpoints of children and young people on hand washing and hygiene education, lessons learned and challenges, future actions on how to promote hand washing and hygiene education among children and youth) of the social mobilization campaign.
6. Time-Frame:  September  – November, 2010
7. Selection procedures:
- Working experience in organization of social mobilization or public health promotion campaigns at national, district and community levels.
- Strong monitoring and evaluation and reporting writing and documentation capacity.
- Knowledge of working with international organizations, preferably with UN organizations. 
8. Application:
Interested  organization requested to send:
a) Project proposal with detailed description of project, methodology and strategy of the activities, action plan, M&E indicators (qualitative and quantitative) and budget in compliance UNICEF guidelines on Collaboration with NGOs/CSO.
b) Budget;
c) reference of previous relevant work (if available);
in a sealed envelop/email to:
Communication for Development Officer               
United Nations Children's Fund (UNICEF)
24 Dadashev street, Baku

All applications will be treated with strict confidentiality. UNICEF is an equal opportunity employer.
Deadline: 17 August, 2009
For further information please contact:
Elnur Aliyev, Communication for Development Officer                 




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