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Terms of Reference for Local agency to assess the level of awareness on Child Care Reform in Azerbaijan

1. Program information:                            

Program (No. & Name) : Social System Strengthening 
Project   (No. & Name)    : 0039 YI205-10, CP: Child Care Reform
Activity Reference    : 0039 YI205-10-005,  National Public Awareness Campaign on Child Care Reform

2. Background and Context:  (Attach background documents, if necessary)

In March 2006 the President of the Azerbaijani Republic endorsed the State Program on De-Institutionalization and Alternative Care for 2006-2015 aimed at reintegration of children residing currently in various state institutions (de-institutionalization) with biological or foster families and at creation of alternative care services to support the de-institutionalization process. The adoption of the State Program was a millstone in the child welfare reform process and its proper and smooth implementation is a key to the success of the entire reform. The major focus of the Program is to reduce the number of children placed in the residential care institutions, the number of which nowadays reaches 10,000, and to establish a sustainable system of alternative child care and family support. The desirable aim is to gradually phase out the institutional care and to move to more family oriented community services. Currently, the state institutions are the only place where the children from vulnerable families are placed. At the community level, there is no proper mechanism of “gate-keeping” and there are no any adequate procedures to prevent institutionalization of children. Additionally, there is a low awareness among population on benefits of family environment and consequences of placing a child in institutions.

Since 2006 a significant progress has been made in Azerbaijan in developing of a child protection mechanism and building new alternative form of care. The main successes to mention are improvements in data on institutionalization, including detailed profile of institutionalized children, their family background, staffing, condition of institutions and existing community services. The Government, jointly with the Heydar Aliyev Foundation, civil society organizations and with UNICEF assistance, is developing potential models for future national child protection structures. In addition to that more than 500 local government officials, managers of childcare institutions, NGO staff and community leaders were trained by international experts to carry out basic social work in their communities. In the result of these efforts the number of civil society organizations and international organizations provide new form of alternative care services for most vulnerable children. The Government jointly with civil society organizations conducted a number of awareness raising events. This includes national public awareness campaign “Every Child Needs a Family” launched by the Ministry of Labor and Social Protection of Population, the Heydar Aliyev Foundation, UNICEF and Azercell Telecom in November 2008, which was aimed at the promoting the right of a child to grow up in the family like environment.

3.  Purpose of the assignment

Determining the outcomes of reform interventions and impact of communication strategies to influence perception of the importance of child care reforms among policy makers and general public. 

4. Duty station: Baku and selected districts of Azerbaijan

5. Supervisor:  The work will be supervised by UNICEF Child Protection Officer together with Communications and Monitoring and Evaluation Officers. The consultancy report will be submitted to UNICEF Representative

6. Major tasks to be accomplished:

The task has been divided in to two main parts; 1) To assess the level of awareness on Child Care Reform 2) To evaluate the impact of UNICEF Campaign “Every Child Needs a Family” to influence perception of the importance of child care reforms among policy makers and general public. 

• To describe general populations perception of the child Care Reform
• To explore individuals and policy makers’ knowledge, attitudes, factors and situations related to Child Care
• To identify the individual, household and community strategies for facilitating child care mechanisms on a sustainable basis following socio-culturally appropriate and sensitive measures.
• Determining knowledge and attitude, among the policy makers and general audience as the outcomes of Child Care Reform implemented by a number of stakeholders (What proportion of the targeted population/policymakers have heard of the issue? Through which channels? What proportion is aware of the negative effects of institutionalization on children?):
• Determining changes in the level of awareness among target audience

• Examining the efficiency of information and outreach campaigns on the issue (specifically “Every Child Needs a Family”):

• What are the most preferred, accessible, credible and influential channels and sources of information?

• Preferred channels and sources to be segregated by audience segment (e.g. rural vs. urban etc), time (e.g. time of day, day of week etc.), location and mode (mass media, group media, inter-personal communication etc).

The assessment will be a qualitative one and data collection methodologies will be designed appropriately. In consultation with UNICEF and other relevant partners, the contractor will develop a research design, which is expected to make use of an appropriate mix of methodologies including focus group discussions and in-depth interviews with key informants. 

7.          Deliverables:

1. Proposed evaluation methodology including design
2. Key evaluation questions/hypotheses developed
3. Pre-testing of specific evaluation methods conducted
4. Sample questions for indicators developed
5. Final report in e version, including Executive Summary in UNICEF format, introduction, methodology, results, discussion and conclusion; and recommendations for follow-up actions

8. Time-Frame:
The selected agency will work for 3 months (August-October 2010). The exact schedule of the activities will be agreed with the consultant based on the consultancy implementation plan. The deadline for submission of final deliverables to UNICEF is 31 October 2010.

Phase 1:  Upon two weeks after the signing of the contract. Proposed methodology and results of pre-testing (mid August)

Phase 2: Upon submission of Azerbaijani and English versions of final report in e format, including Executive Summary in UNICEF format, introduction, methodology, results, discussion and conclusion; and recommendations for follow-up actions  (end October)

9.        Qualifications or specialized knowledge/experience required:

The organization or consortium should submit the proposal, which includes:
1. Delineation of methodology specifying the tools to be used for data collection
2. sampling outline with justification
3. Detailed team composition with responsibilities, workplan and time frame (profile fo key professionals who are to be involved with and their percentage of time to be allocated against each of them to impart activities).
4. Description of pervious experience in similar studies
5. Organizational capacity including staffing pattern, equipment and other logistic support

10. Procedures and logistics:
All additional costs, if applicable, will be covered based on UNICEF standards. UNICEF does not provide or arrange health insurance coverage for consultants.

11. Application:
Interested agencies should send:
a) a cover letter;
b) project proposal, including budget, CVs of staff, etc
c) reference of previous relevant work (if applicable);
in a sealed envelop/email to:
Head of Section
United Nations Children's Fund (UNICEF)
24 S.Dadashev St., AZ1073
Baku, Azerbaijan
or send the documents mentioned above electronically  to
All applications will be treated with strict confidentiality. UNICEF is an equal opportunity employer.

UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential.

Deadline: July 29, 2010

For further information please contact: Munir Mammadzade , Child Protection Officer,  99412 4923013 (ext 102)




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