We’re building a new UNICEF.org.
As we swap out old for new, pages will be in transition. Thanks for your patience – please keep coming back to see the improvements.


Broadcasters prepare for the International Children's Day of Broadcasting

© UNICEF/2010
Shown here is the official logo for the ICDB.

NEW YORK, USA, 5 March 2010 - Around the world, broadcasters and youth media organizations are preparing to celebrate the 19th annual International Children's Day of Broadcasting, taking place Sunday, 7 March. This year's theme, 'All Rights All Children,' continues UNICEF's celebration of the 20th Anniversary of the Convention on the Rights of the Child.

The ICDB is a day where broadcasters prepare special programming by, for and about children and even have young people involved in the production and presentation on-air of these shows. Hundreds of broadcasters participate each year and each one has a unique approach on how to celebrate the special day.

Special launches

Treehouse TV and Nickelodeon Australia will launch the new short tv series 'Tobi!'. It is a new animated series that tackles tough global themes in a gentle, preschool-friendly manner, produced by Little Airplane Productions. They decided to air 'Tobi!' on the ICDB because the goals of the series align perfectly with UNICEF's stated mission to "advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential."

In Nigeria, a new satellite TV channel for kids will launch on Sunday. ABC – A Pan African Children and Youth Channel will launch on the MiTV Platforms of radio and television and be syndicated to all Nigerian networks.

Comprehensive programming

In Malaysia, a record number of broadcasters are standing united in the ICDB mission. Fourteen radio and television stations are participating this year, representing the English, Tamil, Malay and Mandarin languages. Young people will be counting down the top songs on music programmess, presenting the news and features during magazine shows and participating in special drama and entertainment programmes. In addition, throughout the day, NTV7 will air oneminutesjr. videos produced by youth filmmakers from across Malaysia. For its weekend of ICDB presentations, radio station TRAXXfm prepared by doing a road tour of special DJ training courses for young people.

"We would like to explore what things that [young people] think a lot about and would want everybody to know," says station manager Rohani Harithuddin. "This time, all of the aspects of the production will be done by the children themselves."

Zambian broadcasters are opening their airwaves for almost a full day of youth-led programming on Sunday. ZNBC, the national broadcaster, will allot time from 06:00am to 18:00hrs for children to take over the airwaves on television and on certain shows for radio. MUVI Television will open their station from 06:30am to 21:00hrs with child-led broadcasting. The UNICEF Representative for Zambia and UNICEF child ambassadors will be featured in interviews on various stations about the environment, human rights and other children's rights topics.

Teenagers ages 13-17 have been going to Rádio Justiça (Brazil) twice a week to tell their stories. They are given technical and communication training in order to turn their stories into programmes for the ICDB. Some of the programmes developed include: a Brazilian music program relating the lyrics to children's rights; a sports show talking about the right to have fun and peace issues; and stories about how teens disrespect their rights on a daily basis, about discrimination against gay students and about the problems in the life of a girl who cannot walk alone. The Brazilian Ministry of Education has also joined the ICDB spirit by sending instructions to 5000 cities in the country about how to make a show or story related to the theme of the ICDB.

The larger picture

In addition to traditional broadcaster participation, the ICDB also generates support from non-profit organizations and youth media groups. The Youth TV Association in Cameroon is an advocacy organization that strives to expand the role of young people in the media. In preparation for the ICDB, the YTVA initiated video reports by children in journal clubs from different schools in 3 towns: Yaoundé, Douala and Ngaoundéré. The video reports focused on raising awareness of children's rights issues. Additionally, the YTVA is keeping the larger picture in mind and organizing a sensitization workshop for audio-visual professionals emphasizing the importance of the 'All Rights All Children' theme of this year's ICDB. Their objective is to have professionals get to know the ICDB better and to be involved this year and in the promotion of children's rights throughout the year.

From the simple inclusion of the ICDB logo in a regular children's TV show to hours of programming highlighting youth voices, broadcasters are joining the ICDB community in whatever way they can. Broadasters who participate in the day are eligible to compete for the annual ICDB Awards. For more updates on ICDB activity from broadcasters around the world, visit the ICDB blog.




Watch the one minute video 'Alive and Kicking' by Muhammad Tiqurrahman Bin Bashiron from Malaysia that will air on the ICDB.
 VIDEO  high | low

New enhanced search