"Tuku" appointed Regional Goodwill Ambassador
Harare; 22 June 2011 - Through his powerful lyrics, renowned Zimbabwean musician Oliver Mtukudzi has spoken out against stigma, discrimination and abuse of children. His music has gone beyond the Zimbabwean borders and inspired leaders from Government and Civil Society as well as parents to take more positive steps in promoting children’s rights. It is this humanitarian element, which the music icon will continue to push, as he assumes his new role as UNICEF Regional Goodwill Ambassador for Eastern and Southern Africa, focusing on Young People's Development and HIV and AIDS Prevention.
Mtukudzi, affectionately known as “Tuku”, becomes the first Zimbabwean personality among other prominent sports, music and movie stars, who through their artistic gifts, work with UNICEF in advocating for children’s rights.
“Through his forty year music career, Tuku has championed the plight of the African Child,” said UNICEF Representative, Dr. Peter Salama. “His songs such as ‘Todii’, and ‘Street Kids’, not only question society’s response to HIV and AIDS and to children living on the streets, but have motivated great progress around these issues.”
A passionate and loving father figure, Mtukudzi accepted the invitation to become Goodwill Ambassador and will join UNICEF and other Goodwill Ambassadors in the world in advocating for the child rights agenda.
“I am humbled by this recognition of my efforts,” said Mtukudzi. “My role as a musician is to raise awareness and motivate wider responses to the social and economic problems that continue to deprive children of a good development. I am glad I can play my part in speaking on HIV prevention, against abuse, molestation, stigma and to make our continent a better place for our children.”
Throughout the commemorations of the Day of the African Child, “Tuku” engaged with the children through strumming some of his popular songs on guitar. This became the second consecutive year that Mtukudzi supported UNICEF advocacy work by joining Zimbabwe’s children in their commemorations of the Day of the African Child in his support of UNICEF Zimbabwe’s advocacy work. Last year, “Tuku” collaborated with UNICEF and wrote a special song dedicated to Zimbabwe's children on the Day of the African Child. The song called on Zimbabwe's leaders to place children highest on the national agenda.
In Zimbabwe, the growing population of children living on the streets is a reflection of the high orphan population in the country. One in four children in Zimbabwe has lost one or both parents, most of them as a result of HIV and AIDS. Undoubtedly, many of these young people face immense challenges and deprivations and struggle to access even the most basic social services, forcing them into undesirable situations such as living on the streets.