UNICEF Appoints Tennis Champion Roger Federer as Goodwill Ambassador Federer Lauded for Outstanding Commitment to the World’s Children
NEW YORK, 3 April 2006 – Roger Federer, the No. 1 tennis player on the ATP circuit and a passionate advocate for children, was appointed UNICEF’s newest Goodwill Ambassador today.
“Roger Federer will bring extraordinary energy and talents to working with UNICEF to improve the lives of children throughout the world,” UNICEF Executive Director Ann M. Veneman said. “Roger is not just a role model for aspiring athletes, but for all those who believe that we have the power and responsibility to make the world a better place for children.”
Like Goodwill Ambassadors such as David Beckham, Youssou N’dour, Vanessa Redgrave, Roger Moore and the late Danny Kaye and Audrey Hepburn, Federer will support UNICEF in its efforts to bring attention and resources to the world’s most vulnerable children.
Federer has used his victories on the court to remind the world that children count. In 2003, he established the Roger Federer Foundation to fund projects benefiting disadvantaged children, primarily in South Africa where his mother was raised, and to promote sports for young people. In 2005, he joined UN Secretary-General Kofi Annan and Adolph Ogi, Special Adviser to the Secretary-General on Sport for Development and Peace, in launching the ‘International Year of Sport and Physical Education’.
As the top player on the ATP circuit, Federer has been proactive in leading charity efforts. Following the devastating tsunami of 2005, the seven-time Grand Slam champion instigated several fundraising initiatives, including the ATP All-Star Rally for Relief. The unique exhibition event, which benefited UNICEF, featured an unprecedented show of support from the top men’s and women’s tennis players.
The event launched a global partnership between the ATP and UNICEF called ACE – Assisting Children Everywhere – aimed at harnessing the power of tennis to help ensure the health, education and protection of the world’s children.
“I have no doubt that Roger Federer will impress us with his leadership for children,” Veneman said. “UNICEF looks forward to a long and fruitful partnership with him.”
Attention broadcasters: b-roll of the event is available at www.thenewsmarket.com/unicef