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UNICEF’s new interactive tools promote child survival and child rights

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UNICEF Newsmap is a Google Maps interface that provides users with an alternative navigation method to find multimedia news stories about UNICEF’s programmes.

NEW YORK, USA, 4 August 2008 – UNICEF’s Division of Communication is introducing two interactive tools this week to engage an even wider audience in the global conversation on child survival and child rights.

UNICEF Newsmap, newly launched on the global website, is a Google Maps interface that provides users with an alternative navigation method to find multimedia news stories about UNICEF’s programmes.

Within UNICEF Newsmap, an interactive Google map visually displays news stories, videos and audio pieces produced by UNICEF communication teams in more than 150 developing countries. Video and audio reports can be played directly from the map, which also contains links to web pages with the complete news stories.

To enhance the experience, UNICEF Newsmap has the full range of Google Maps features – including zooming, panning and satellite mode.

Raising awareness
Text Us, another innovation, allows people around the world to send comments to UNICEF via their mobile devices.

Here’s how it works: A featured page on unicef.org asks visitors to send comments on a specific topic by using SMS messages, and incoming messages are posted on the site.

The inaugural Text Us topic is climate change and its impact on women and children. Send your thoughts about this topic, as well as upcoming questions, by texting UNICEF at 1-917-402-8172.

Both UNICEF Newsmap and Text Us are the latest in a series of new-media platforms – including vodcasts, podcasts, RSS feeds and digital video distribution services – that UNICEF is using to heighten public awareness of its lifesaving mission.


 

 

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