UNITE FOR CHILDREN

Video/Audio

What is ICDB?

ICDB, celebrated on the first Sunday of March, is a day when broadcasters around the world "Tune in to Kids".  They air quality programming for and about children. But most of all, they allow children to be part of the programming process, to talk about their hopes and dreams and share information with their peers.   Every year, thousands of broadcasters in more than a hundred countries take part in the day, celebrating it in ways that are as unique and special as children themselves.

Television and radio play a vital role in raising awareness of global issues.  Television and radio also play a tremendous and very critical role in shaping children's lives. UNICEF urges broadcasters to advance overall child development in their countries by producing documentaries that detail the plight of children, dramas that help break down gender stereotypes and reduce discrimination and animation that both teaches and entertains. Television and radio can become meaningful, positive media experiences for children and young people.

UNICEF encourages broadcasters to open airwave to youth not just on the first Sunday in March but also throughout the year, as ICDB becomes an overarching initiative to involve more young people in the media process.

 


 

 

 
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