Socially active people and business are capable to save the nation's intellect
Ukraine, Korosten, 25 September 2010, the United Nations Children's Fund (UNICEF) in Ukraine appeals to business, public organizations, state structures, educational institutions and journalists to support a social event – The Day of Derun (potato pancake). All potato pancakes will be made only with iodine salt at the celebration; they are more healthful and tastier than the ones, prepared with regular salt.
UNICEF's participation in the Day of Derun is devoted to pressing issues, related with overcoming iodine deficiency — as the main threat to people's intellect — on the national level and it is also devoted to the role that all of us and mass media and business can play in this process that Ukraine cannot delay. In particular, the issue is about expansion of sales and stimulation of demand for iodine salt, whose steady consumption is recognized in the world as a cheap, effective and sufficient means for prevention of iodine deficiency.
What is this all for?
Yet today, 2 schools for children with impaired mental development are opened every year in Ukraine. The intellectual potential that Ukraine loses every year due to iodine deficiency would be enough for 3,000 geniuses.
What to do?
Iodine salt will save the nation's intellect. The most developed countries resolved the problem of iodine deficiency by having hundred percent of their population consume iodine salt.
The event will be conducted within the framework of the joint project of the United Nations Children's Fund, Mayor's Office of the City of Korosten and the Ministry of Emergency Situations of Ukraine.
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For further information please contact: Olena Trush, Nutrition Officer, UNICEF Ukraine, tel: + 38.044.254.2450, e-mail: firstname.lastname@example.org