Cartoons for children's rights
Cartoons for Children's Rights is a UNICEF broadcast initiative that aims to inform people around the world about children’s rights. The effort has forged partnerships with many well-known animation studios that have developed more than 80 half-minute public service announcements based on the articles of the Convention on the Rights of the Child.
Children have the right to…
What are children's rights?
In 1989, the United Nations General Assembly adopted the Convention on the Rights of the Child. This landmark treaty spells out the rights of all children … to health, to education, to an adequate standard of living, to leisure and play, to protection from exploitation, to express their own opinions … and many more. All children have these rights.
The Cartoons for Children's Rights are for both children and adults. With its captivating images and cross-cultural appeal, animation is the perfect tool for informing children about their rights and society about its obligations. By airing the Cartoons for Children's Rights, broadcasters can use their influence to help realize the rights of every child.
Each PSA illustrates a right described in the global rights treaty, such as ‘Freedom from Child Labour’ or ‘Protection from Neglect’. All the spots are non-verbal, in order to get the rights message across to everyone, regardless of language. The spots have aired on more than 2,000 television stations globally.
