What can broadcasters do?
© UNICEF Uganda
Throughout the years, the world's largest broadcast campaign for children has produced some of the most creative children’s programmes.
Here are some great examples of what broadcasters can do to encourage everyone to participate on this special occasion, and to make a lasting difference.
Radio and television spots
- Create short spots to announce ICDB.
- Air the spots during programme breaks to remind audiences of the event.
- Involve children in the production of the spots as writers, producers and on-air talent.
News and Magazine Programmes
- Create children’s news bulletins and magazine programmes targeting younger audiences. Give children a voice in selecting the topics to be covered.
- Feature children’s perspectives on the daily news. Prepare stories involving children in the station’s regular newscasts.
- Involve children and young people as reporters and presenters. Combine field reporting and studio interviews. Have young people present a portion of the news.
- Highlight particular problems facing children in the community and illustrate how children and adults are working together to create positive change.
- Celebrate the achievements of girls and boys by featuring profiles of them.
- Profile child activists who are trying to make a difference in their community.
Television and Radio Documentaries
A half-hour or an hour documentary on a single topic is a powerful tool for telling children’s stories in greater depth and exploring their realities in their own words.
- Profile groups in your community who focus on children and show how they are making a difference in the community.
- Produce stories about children at risk and projects working for positive change in their lives. (See the Principles and guidelines for the ethical reporting on children and young people under 18 years old).
- Record a day in the life of a child, capturing the child’s hopes, fears and dreams.
- Focus on girls’ situation whenever possible – their stories need to be told.
- Put the cameras and microphones in the hands of children. Have them record daily diaries on video or audio to reflect important aspects of their lives.
- Air special dramas or documentaries that touch on the identities of girls and boys.
- Invite young people to send in stories, scripts or subjects for consideration.
Radio and television spots
- Invite children on the air for a discussion/talk show about the year’s theme.
- Have young people host a call-in program covering topics of children’s rights and the ICDB theme.
Teach Production Skills
- Host a broadcast skills workshop that teaches kids the basics of presenting and producing or teach skills like how to use the camera and record sounds.
- Air programs created during the workshops on the ICDB.
Program an entire day with and for children
Broadcasters in a wide range of countries including Canada, Finland, Ghana, Morocco, Brazil. Mexico and Thailand have all devoted large blocks of airtime to children. Engaging young people means more people will tune in to your station because of personal incentive. This provides a great opportunity to:
- develop your brand identity as a child and family friendly network
- strengthen your relationship with educators, parents and leaders
- Build a new generation of committed viewers and listeners.
Host an event
- Sponsor a live event that involves children’s activities, entertainment and discussions and air the results on the ICDB.