

Photograph by Rana Mullan
© UNICEF Turkey 2006
As of 2006, 18.5% of the population of Turkey is estimated to be under 10 years of age — 9% of them under 5 years old. For these children, their earliest years are without question the most critically important phase of both mental and physical development. For instance, 80% of brain development takes place by the age of six, which is why pre–school educated children consistently perform well at all higher levels of education.
However, investment in Early Childhood Development (ECD) programmes is poor and the result is that:
As long as these gaps persist, many parents — especially those from low income families — will remain uninformed about their children’s needs during this critical stage of their development.
A nationwide ECD programme that emphasises the importance of breastfeeding, good nutrition, immunisation, positive parenting and pre–school education will help parents to meet the needs of their young children. By consistently promoting gender equality and child participation throughout, ECD will bring both short and long term benefits for children, their families, their communities and their state, including:
Knowledge and awareness of the benefits of ECD needs to be increased amongst service providers, policy and decision makers and the media as well as parents and caregivers.
A comprehensive, nationwide programme of ECD will help every child get the best start in life. As happier, healthier and better educated adults, this generation of children will contribute to the long term development of a more prosperous Turkey. In the short term, ECD will ensure that:
Supporting the well–being and development of children is everybody’s business because we all bear the burden when our state, our communities and our families fail to give our children the right start in life.
For business, the returns on private investment in ECD are numerous. Healthier, happier children with improved learning performance and lower school drop–out rates grow up to be more socially responsible adults. Their increased lifelong earning potential will lead to a thriving economy — and thriving business.
Involvement in the development of children at such a fundamentally important level will fix the positive image of sponsoring businesses and agencies in the public eye.
Promotional materials 125
Advocacy events 5,000–15,000
Broadcast spots 500
Web portal 15,000
Trainers kit 275
Parent and child kit 150
Venue 1,200–5,000
Media kit 125
Venue 1,200–5,000
Donors who wish to contribute larger amounts can make a donation to the Turkish National Committee for UNICEF through:
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CHILDREN FIRST
Download the Early Childhood Development brochure in pdf format [PDF 381KB] or alternatively download a zipped porfolio of the seven funding brochures [ZIP 1.8MB].
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