Avian Influenza Communication
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© UNICEF-Thailand |
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One of many communication materials designed are created by the CREATE project - an initiative that gives local communities the chance to take a leading role in spreading the word about Avian Influenza. |
The first human cases of the highly endemic H5N1 virus, also known as avian influenza or bird flu, were reported in Thailand in early 2004. By the end of August 2006, the virus had claimed the lives of 16 people, mostly children, across the country.
In an effort to limit the spread of the virus among poultry and the threat it poses to humans, the government has culled millions of chickens and ducks. Although the number of human cases of bird flu in Thailand has been relatively small to date, the virus has the potential to develop into a common influenza strain that could be easily transmitted among humans and cause massive fatalities in both Thailand and other countries.
The Thai government has developed a comprehensive National Strategic Plan for Avian Influenza Control and Influenza Pandemic Preparedness to guide the country’s efforts against bird flu. UNICEF is working closely with the government, the World Health Organization and the Food and Agriculture Organization – as well as with international and local non-government organizations and local communities themselves – to support the National Strategic Plan. The main role of UNICEF is to support the development and dissemination of communication tools that inform, educate and empower families and communities to protect themselves from bird flu through simple and easily adapted behaviours.
Below are some UNICEF communication materials on Avian Influenza prevention:
