Dialog Axiata joined hands with UNICEF to support their efforts in preventing child abuse through Star Points, Sri Lanka’s largest loyalty rewards network. Through this partnership Dialog Axiata’s 7.5 million loyal customer base will be able to donate their Star Points to show their solidarity with UNICEF’s efforts to break the culture of silence and indifference towards child neglect, violence and abuse.
Funds generated through the Star Points rewards will contribute to the ‘Violence-Free Society for Children’ campaign that seeks to build awareness on violence against children and child abuse in communities, schools and homes.
All funds collected from the Dialog Star Points promotion will be channelled through UNICEF Sri Lanka to help prevent child abuse.
Star Points is a fully mobile enabled rewards network which enables Dialog’s 7.5 million customers to earn and spend Star Points with 400 plus partner merchants and 20,000 Outlets Island wide.