NEW YORK, LONDON, GENEVA, TOKYO, SEOUL, 28 May 2002 - An unprecedented online auction of football gear signed by such luminaries as Brazilian legend Pelé and popstar Anastacia has begun, and will run through the entire 2002 FIFA World Cup.
Proceeds from the auction, sponsored by FIFA, the international football federation, will go to UNICEF to help in its efforts to improve the welfare of children worldwide. The football gear, much of it belonging to star World Cup players, will be auctioned online from 27 May, 2002 at 11:00 a.m. (Japan/Korea time) until the end of the tournament. The bidding, which will last from five to ten days per item, will be conducted along the lines of standard online auctions and is open to people around the world. It will take place at:
The auction is part of a series of events at the 2002 FIFA World Cup in Japan and South Korea devoted to young people. FIFA has dedicated the tournament to children under the banner "Say Yes for Children" -- the first time the World Cup has been devoted to a humanitarian cause. The 2002 FIFA World Cup is the first major event in a global alliance forged last year by UNICEF and FIFA that promises to have far-reaching benefits for children.
Up to ten items will be listed at any given time, with new items introduced throughout the tournament. So far, at least 40 autographed items -- including jerseys, balls and posters -- have been donated, with more expected in the coming weeks. The main auction site will be in English, with other complementary sites in other languages. Some of the featured items that will kick-off the auction include:
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For further information please contact:
Sarah Vincent, London, email@example.com, +44-207-312-7608
Corinne Woods, New York, firstname.lastname@example.org +1-212-326-7614
Samantha Henry, New York, email@example.com +1-212-326-7259
Karuna Nundy, New York, firstname.lastname@example.org, +1-212-303-7941
Note to Editors:
The FIFA-UNICEF partnership is also working in individual countries, where FIFA is providing support to UNICEF programmes that use football in a variety of ways; from rehabilitation of children in post-conflict situations, to programmes which educate children and young people about HIV/AIDS and important life skills. For more information visit: www.unicef.org/football (this part of our site goes live 27 May).
Note to Broadcasters: Video b-roll called "The Right to Play: Children and Football" is available upon request. For script and shotlist, please visit: http://www.unicef.org/broadcast/brolls/righttoplay/index.html