Las alianzas corporativas de UNICEF

France - Clairefontaine

Under the banner, "L'école c'est la liberté" (going to school is my freedom), Clairefontaine launched a two-fold cause-related marking programme for Back to School 2004 in France.

A series of nine notebooks was designed specifically for the UNICEF/Clairefontaine partnership. Nine special e-cards also were developed with the same designs and offered on its website. Ten per cent of sales were donated to UNICEF for every notebook sold and 10 cents for each e-card sent.

© Clairefontaine

Clairefontaine's UNICEF Notebooks

In addition, stickers promoting the "L'école c'est la liberté" campaign were placed on 2 million notebooks with 10 cents of each sale going to UNICEF.

A total of over US$360,000 was donated to support UNICEF Girls' Education Programmes.

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