Las alianzas corporativas de UNICEF

International Partnerships: Starwood Hotels and Resorts

Watch a video on Check Out for Children and the unique partnership between UNICEF and Starwood Hotels & Resorts.

 

Check Out for Children™

Check Out for Children is an alliance between UNICEF and Starwood Hotels & Resorts in Europe, Africa, the Middle East and Asia–Pacific.

It's one of our longest standing and most successful partnerships. Check Out for Children is simple and effective. Guests at Starwood Hotels are invited to add US$1 (or the equivalent in local currency) to their bill upon check out, as a donation to UNICEF.

From the partnership launch in November 1995 to 2011, guests at participating Starwood hotels donated US$25 million to UNICEF. From 1995 to 2008 these funds enabled us to immunise 1 million children against deadly diseases.

Opening doors to opportunity through education

From September 2011, UNICEF and Starwood will working together to help ensure every child around the world can access a quality education.

The partnership will incorporate 3 new Starwood brands: W, Aloft and St. Regis, and all funds raised will support our education programmes.

Donations from Starwood guests will go towards interventions such as building and improving schools, training teachers, supplying school equipment and campaigning to ensure children stay in school.

Why the focus on education? Simple: it's every child's human right to be able to go to school. Without it, a child’s development can be stunted by poor health, malnutrition and a lack of opportunity. With it, a child has a better chance of breaking the cycle of poverty and being able to pursue a life of opportunity.

Imagen del UNICEF
The keycard for guests of Starwood Hotels and Resorts. Guests are invited to add the equivalent of US$1 to their bill upon check out, as a donation to UNICEF.

Employee fundraising

Through the partnership, Starwood employees can get involved in fundraising for other UNICEF projects. Since 2008, Road to Awareness donations received through the hard work and enthusiasm of Starwood employees, have yielded a phenomenal $2.3 million, funding projects in Mozambique, Egypt and South Africa.

Make a Green Choice

An exciting new initiative for our partnership is the ‘Make a Green Choice’ programme, which seeks to reduce the impact of climate change on children. Every year, up to 175 million children are likely to be affected by natural disasters brought about by climate change. The most vulnerable children often bear the brunt of these disasters because of poor infrastructure and a lack of resources. If we do not act now to help children get climate ready, we could see an increase in child deaths, childhood diseases and a loss of homes, families, schools and communities.

In selected properties, guests at Starwood Hotels & Resorts can ‘Make a Green Choice’. For every night a guest declines housekeeping services, participating hotels will save over 500 cups of water and in return, provide guests the opportunity to have a US$5 donation made on their behalf to support UNICEF climate change projects all over the world. Making a green choice could help schools in Mozambique build rainwater harvesting systems or give more Nigerian children safe drinking water.

Together, UNICEF and Starwood Hotels and Resorts can help children to adapt to the life-threatening effects of climate change.


 

 

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